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One year PGDM Program

Offered from the Bangalore University

About The Bangalore University:

The Bangalore University is one of the oldest in India, dating back to 1886. The university is a part of The Association of Indian Universities (AIU) and nears the status of “potential for excellence” which is reserved for the top 10 universities in India under the guidelines of the University Grants Commission (UGC). Since its start university is engaged in offering postgraduate course and conduct research programs through different departments and facilities. ISBR College is one such reputed college offering courses of Bangalore University.

About the program

One Year PGDM (Bangalore University)

The one year Post Graduate Program in Management is the flagship program of Bangalore University and offers a multiple learning opportunity with specializations (Marketing, Human Resource and Business Administration) that covers a broad ground with case studies and multiple projects. A rigorous and challenging course, fine tuned to meet the current trends and future needs of the Industry, It is specially designed to give the student a holistic experience that goes beyond academics to benefit the student personally and professionally.

The teaching methodology is a blend of theory and interactive sessions, field work, projects and presentations.

Program Structure:

 

Core Subjects (Semester I)
  1. Management Process
  2. Organizational Behavior and Development
  3. Business Ethics’ / Human Values
  4. Organizational Communication
Specialization Subjects in Marketing Management (Semester II)
  1. Marketing Management
  2. Advertising & Brand Management
  3. Marketing of Services
  4. International Marketing
Specialization Subjects in Human Resources Management (Semester II)
  1. International Human Resources Management
  2. Organizational Culture, Change & Development
  3. Employee Relations Management
  4. Labor Legislation
Specialization Subjects in Hospital Administration (Semester II)
  1. Environment for Health Care Management
  2. Hospital Operations Management
  3. Accounting & Finance for Health Care Management
  4. Marketing for Health Care Services
Specialization Subjects in E-Commerce (Semester II)
  1. Infrastructure for E-Commerce
  2. Fundamentals of E-Commerce
  3. E-Marketing
  4. Fundamentals of M-Commerce
Specialization Subjects in Small Business and Entrepreneurship Management (Semester II)
  1. Small Business Environment and Management
  2. Small Business Marketing
  3. Financing of Small Business
  4. Entrepreneurial Development and New Enterprise Management
Specialization Subjects in Business Administration (Semester II)
  1. Accounting for Management
  2. Marketing Management
  3. Financial Management
  4. Human Resource Management

Duration: 1 Year

Batch Options : Regular / Weekend / Correspondence

Eligibility:

  • Candidates with 40% percent marks in aggregate in Bachelor’s / Master’s Degree of a recognized University are eligible for admission.
  • Preference will be given to candidates with work experience and candidates sponsored by a business or industrial concern.

Fee Structure : Click here to download the Fee Structure

To Apply : Click here to apply Online


Course Offered at: Bangalore Campus

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 Call  09845100510
          09444334755
 
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**  **   ISBR Bangalore Campus
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ISBR Business School,
#107, Phase I, Electronic City,
Behind BSNL Telephone Exchange,
Bangalore - 560100.
Mb : 09845100510 / 09341733331
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ISBR Business School
Samson Towers
Pantheon Road, Casa Major Road
Block No. 31, Egmore
Chennai – 600 008
Tamil Nadu.
Mb : 09444334755
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