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1 Year PGDM Program(Fully Online)+ 4 Certifications

1 Year PGDM Program(Fully Online)+ 4 Certifications


The one year Post Graduate Program in Management is the flagship program of Bangalore University and offers a multiple learning opportunity with specializations (Marketing, Human Resource, E-Commerce, Hospital Administration, Small Business and Entrepreneurship Management and Business Administration) that covers a broad ground with case studies and multiple projects. A rigorous and challenging course, fine tuned to meet the current trends and future needs of the Industry, It is specially designed to give the student a holistic experience that goes beyond academics to benefit the student personally and professionally.


Eligibility:

Candidates with 40% percent marks (35 in case of SC/ST) in aggregate in Bachelor’s / Master’s Degree of a recognized University are eligible for admission. Preference will be given to candidates with work experience and candidates sponsored by a business or industrial concern.


Program Structure :


Semester I (Core Papers)

Management Process

Organizational Behavior and Development

Business Ethics’ / Human Values

Organizational Communication

 

Semester 2 (Specializations)

    Marketing Management

    Marketing Management

    Advertising & Brand Management

    Marketing of Services

    International Marketing

    E-Commerce

    Infrastructure for e-commerce

    Fundamentals of e-commerce

    E-Marketing

    Fundamentals of m-commerce

    Human Resources Management

    International human resources management

    Organizational culture, change & Development

    Employee relations management

    Labor Legislation

    Hospital Administration

    Environment for health care management

    Hospital operations management

    Accounting & finance for health care management

    Marketing for Health Care Services

    Business Administration

    Accounting for management

    Marketing Management

    Financial management

    Human resource

    Management

    Small Business and Entrepreneurship Management

    Small Business environment and management

    Small Business Marketing

    Financing of Small Business

    Entrepreneurial Development and new enterprise management


Additional Certifications:

PGP in Data Scientist

AI & ML (Artificial Intelligence & Machine Learning)

Advance Certification in Digital Marketing

Cyber Security


PGP in Data Scientist

A Data scientist is the top ranking professional in any analytics organization. Glassdoor ranks Data Scientists first in the 25 Best Jobs for 2019. In today’s market, Data Scientists are scarce and in demand. as a Data Scientist, you are required to understand the business problem, design a data analysis strategy, collect and format the required data, apply algorithms or techniques using the correct tools, and make recommendations backed by data.

Program highlights:

A Data Scientist is a professional who extensively works with Big Data in in order to derive valuable business insights from it. over the course of a day, the Data Scientist has to assume many roles: a mathematician, an analyst, a computer scientist, and a trend spotter

ISBR PGP in Data Scientist encourages you to master skills including statistics, hypothesis testing, clustering, decision trees, linear and logistic regression, data wrangling, data visualization, regression models, Spark, PROC SQL, supervised, and unsupervised learning and more

Data Scientist is one of the hottest professions. IBm predicts the demand for Data Scientists will rise by 28% by 2020

The skills focused on in this programme will help prepare you for the role of a Data Scientist


Program Structure:

    Module 1

    Overview of Language r, r Studio, command Prompt, data types, variables, assigning values, data types of variables, operators – arithmetic, relational, Logical, assignment.

    Module 2

    Decision Making – If, If-else, switch statements. Loops – repeat loop, while loop, for loop, break statement, next statement.

    Module 3

    Function definition, components, built-in functions, User-defined function, calling a function

    Module 4

    Strings, String manipulation, Vector creation, creating Lists, arrays, manipulating array elements.

    Module 5

    Data Frames, Importing csv files, writing into csv file, creating charts – pie, bar, boxplot.

    Module 6

    Descriptive Statistics – mean, median, mode, quartiles using data files.

    Module 7

    Introduction to Confidence Interval and hypothesis, null and alternate hypothesis, types of errors, one-tailed and two-tailed tests, hypothesis testing with Z-test, t-test, chi-square, anova, Simple linear regression, Logistic regression, roc using r.

    Module 8

    Introduction to SQL, DmL,DDL, data, data objects, schema, creating table, update, drop and delete table. Selecting data, columns, rows from table, rename and add column.

    Module 9

    Various SQL functions – date, case statement, where clause, In, Between, alias, concatenate, Trim, Length, Like, create queries using all these to analyze data.

    Module 10

    Joins – Left, Right, Inner, Outer, Cross, Union, mathematical functions – average, count, Subtraction, multiplication, Division, max, min, Sum, round. use multiple table.

    Module 11

    Visualization analytics and reporting - tableau.

    Module 12

    visualizing data using various charts – bar, line and geographic visualizations. Use data files and create dash boards with various visuals.

    Module 13

    Joining tables, creating filters, filtering discrete and continuous data, filtering creating dates, highlighting category, creating parameters, creating calculations.

    Module 14

    Creating dashboards and story, implement actions for story.


Advance Certification in Digital Marketing

This Advance Certification in Digital Marketing course gives you an advanced Knowledge and in-depth understanding of the eight most important digital marketing domains Skills you will learn in this Advance Certification in Digital Marketing.

India is the fastest-growing digital advertising market in the world, and the digital marketing industry will be worth US $ 160 billion by 2025 (India today, 2020). With such a money- spinning outlook ahead, joining ISBR's Certificate Programme in Digital Marketing will help you to develop the understanding and skills required to engage with the 21st century digital customer through manifold digital marketing channels.

Program highlights

Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics.

Lead digital marketing teams and digital marketing initiatives for your organization.

Become competent in planning, managing, and executing integrated multi-channel campaigns.

Understand how digital marketing disciplines all work together and how to optimize your use of each one.

Program Structure

Introduction to Digital Marketing: Marketing Vs Digital Marketing,

Why Digital Marketing, Digital Marketing Plan –

Basics of Search engine optimization –

Basics of Search Engine Marketing

Basics of Social Media Marketing

Digital Display Marketing / Advertising

Email Marketing

Affiliate marketing


Cyber Security

This Post Graduate Program in Cyber Security is designed to equip you with the skills required to become an expert in the rapidly growing field of Cyber Security. This cyber security course aims to help you stay abreast all the latest trends in cyber security as well.

Program Structure

People Process & Technology.

CIA Triad module.

Authentication and Access Control.

Operating system fundamentals.

Key Components.

macOS Auditing.

Overview of Virtualization.

Cyber Compliance Frameworks and Industry Standards.

Introduction to Client System Administration, Endpoint Protection and Patching.

User and Server Administration.

Cryptography module.


Artificial Intellegence & machine Learning for Business

74% of Indian business heads believe that Artificial Intelligence (AI) can augment economic growth, according to a recent Pwc India report. With this growth and demand for skilled talent in mind, IIT Bombay has designed the six-month Certificate Program in machine Learning & aI with Python.

Program Structure

  • Understanding business ecosystem
    • Digital economy
    • Globalization
    • And data explosion
  • Data driven business decision making
  • Traditional Data analytics and Big Data
    • impact on the business decision making
    • overview of Hadoop ecosystem
  • NO SQL data bases
    • for unstructured and semi structured data
  • Demystifying AI, ML and deep learning
    • Time series
    • Regression
    • Clustering techniques
    • Decision trees and random forest
  • Text mining and natural language processing (NLP) and usage in business
  • What is deep learning, neural networks for problem solving
    • Artificial neural networks
    • Recurrent neural networks
    • Convolutional neural networks
  • Application of AI various Industries- retail, healthcare, finance etc.
  • Tools and techniques for ML and AI,
    • Evolution of python for AI and ML
    • Python libraries – (pyTorch ~ keras ~ Theano ~ Sci-kit learn ~ tensorflow)
  • Case Study based learning for any 2 of the following
    • Facial recognition, Fraud detection, NLP
    • Presentation

    To Download Fee Structure : click here

    To apply Online : click here

     

    The NMAT by GMAC exam is part of our admissions process.

    The NMAT by GMAC [accepting or required or preferred] logo is a trademark of the Graduate Management Admission Council.