1 Year PGDM in Healthcare Management
Healthcare sector is complex and unique in terms of its structure and core players. The dynamic environment of the healthcare sector is attributable outcome of the epidemiological transition, progress of medical science, technology advancements, public healthcare policies and government programs with changing regulations. Allied players like medical equipment manufacturers, pharmaceutical companies, and healthcare insurance providers are contributing to this dynamic setting. Additionally, international collaborative efforts and growth of medical-treatment related travels, are additional sectors. Significant gaps in the healthcare ecosystem surfaced during the current episode of COVID-19, the system also showcased its responsive flexibility to cope with the emerging situation. The challenges due to the pandemic on the healthcare system are perceived to continue for a few more years. This pandemic has also widened the scope to strengthen the healthcare ecosystem for the providers, beneficiaries and regulators. This, in turn, demands a fresh approach and outlook from the management of healthcare organisations. The need is to sharpen knowledge-skill-attitude combine of the healthcare organisation managers. They must rapidly acquire the requisite inputs with great practice application potential that will enable them to appropriately respond to the changing environment and thus drive the organisation to superior position as also establish themselves as competent solution providers.
In this context, the performance of the healthcare institution managers will be driven by their ability to comprehensively grasp the factors, tools and techniques that crucially contribute towards smooth functioning of the healthcare institutions. They need to be conversant with the demographic trends, socio-political environment, legal system, public policy regime, technology developments, newer devices and company equipment, and finally, healthcare industry structure. Besides, they need to be familiar with the concept of governance, management, organizational resources, infrastructure requirements and human-skills pool. They are required to possess necessary competence and demonstrate professional transparency and accountability, with attendant leadership skills generically as also for crisis management. Keeping in mind the need for the healthcare managers to equip and continuously upgrade themselves, this program envisages to deliver the requisite outcome for the aspiring healthcare managers, so as to enable them to derive advantageous results for themselves and their organizations.
Healthcare Industry Scope and Projections:
Indian healthcare industry is expected to grow up to USD 372 billion by 2022 (CAGR of 22% from 2016). The hospital sector in India alone, comprising of 80% of healthcare industry, is expected to grow upto USD 132.84 billion by 2022 from USD 61.8 billion in 2017 with a CAGR of 16-17%. A combine of multiple actors including pharmaceutical industry, healthcare IT companies, insurance providers, medical device manufacturers closely connected with core healthcare sector influence and impact healthcare sector functioning as well as performance.
The changing demographic profile and improved socio-economic status of the population has led to the increased demand for healthcare services and infrastructure. Shift from curative to preventive and promotive care has made the wellness healthcare services including indigenous system of medicine (AYUSH) even more attractive. Along with the affordable tertiary care services, the attractive wellness sector has also encouraged medical tourism sector in India, which is forecasted to grow to the size of USD 9 billion by 2020.
The healthcare sector in India has observed quite a number of mergers and acquisitions, and investments by many domestic and international private players in the recent past. This is expected to increase further in the days to come, with governmental support with the policy-level modifications. The technological initiatives in healthcare are expected to change the face and mode of delivery of healthcare services.
The medical devices market is projected to reach USD 11 billion by 2022. The major drivers for this sector are the rising geriatric population, growth in medical tourism, thrive to attain cost leadership, FDI and government initiatives and incentives. This has led to surge of R&D not only in the medical devices sector but in every sphere of healthcare sector.
The government’s recognisable leapfrog efforts to reduce the gap in the healthcare ecosystem and supply chain evidenced during the COVID-19 management is very much reflected in the current year’s budgetary allocation for healthcare sector with a proposed increased outlay of 137% from the previous year. The budget targets to strengthen the existing and establishing new secondary and tertiary care centres.
With a huge opportunity linked with the anticipated growth of the healthcare sector, availability, accessibility and affordability, quality-based patient-centric care continue to be the focus of any healthcare programmes, initiatives and services. Both the public and various institutions of the private sectors have been working towards this goal. Known as a complex system, the healthcare sector requires its workforce with managerial abilities to develop strategies and services to be able to cope up with the demand of the sector to ensure effective and efficient sustainable systems / institutions that impart quality healthcare services in this dynamic environment.
It is estimated that, by the year 2030 , around 45 thousand health (hospital) management professionals are required in India to maintain the normative standard of 2.97 health managers per one lakh population. It is undisputable that the opportunities also bring their share of challenges. It cannot be denied that there exists a gap not only pertaining to the number of healthcare managers, but also of the required knowledge, skill sets and ability to perform in this dynamic and challenging environment. This program by ISBR envisages to contribute in reducing the gaps highlighted.
Program Participants Profile
The Executive Program in Hospital Management is envisaging a diverse and broad-based participation from individuals holding qualifications ranging from MBBS, BDS, BAMS, BHMS, Nursing, Paramedics, Physiotherapy, Biomedical engineering and other related domains as also aims at participation from Hospital Administrators covering human resources, marketing and quality departments. Besides, professionals associated with healthcare sector in differing ways are welcome. A minimum of three years of relevant work experience will be considered as a required condition.
We invite participants from all over India as well as overseas.
Institutional sponsorships are welcome.
Based on the above, this uniquely crafted healthcare administration program carries the following principal objectives
To cultivate the required domain knowledge, appropriate managerial skills-set and responsive attitude to enable them to successfully navigate the complex healthcare regime in the digital age.
To equip the participants to effectively address the challenges of the improvised healthcare delivery modes and channels.
Enhance special skills among the healthcare institution managers for addressing crises and challenges of disaster management category.
To provide an overview of the contemporary global healthcare sector scenario incorporating knowledge about the context and important players in the sector.
Provide platform for sharpening listening and conversation skills to qualify them to be powerful communicators so as to be successful in building team spirit across departments for an orchestrated outcome and thereby manage the relationship with the internal and external stakeholders.
Developing and strengthening skills to enable them to perform their leadership role effectively.
Build entrepreneurial mind-set applicable within the context of healthcare organisational setting.
Appreciating social obligation and hence sharpening social sensitivity.
Expected Outcomes of the Program
On successful completion, the healthcare institution colleagues are expected to demonstrate superior standards. This will include the following:
The participants will have acquired adequate knowledge of the current healthcare system and healthcare sector dynamics.
Acquiring knowledge of management principles and practices relevant to healthcare institution.
Equipping them for harnessing effective administrative skills-set and helping prepare to apply these skills in practical situations confronting them on daily basis.
The participants will be able to demonstrate their competency with data capturing and interpretation to make judicious decisions in normal and exceptional situations.
The participants will acquire the analytical skills to scan the environment so as to develop response mechanisms for coping with challenging situations.
They will be able to hone their soft-skills, team-working and leadership acumen.
The participants will embrace innovations in healthcare sector, and emerge as progressive leaders in developing innovative and sustainable healthcare organizations by introducing and be adaptive to the organisational changes and thus achieving individual and organisation excellence.
The curriculum is well crafted through a rigorous process to address the needs of the mid-level hospital managers to respond to the dynamic environment so as to make appropriate choices and decisions thus leading to desired outcomes.
The Executive Program is designed to cover the topics ranging from the providing domain knowledge of the healthcare system through the competencies, knowledge, skills and attitudes to manage the healthcare organisations to develop the business acumen, emerge as healthcare leader and stimulate entrepreneurial instincts. This is an indicative list of the wide range of content that would be imparted along with hands-on training sessions.
- Personal Effectiveness
- Management of Organisations
- People Management
- Accounting Principles in Healthcare Organisations (HCO) Management
- Financial Management
- Marketing of Healthcare Services
Industry Specific Knowledge:
- Indian Healthcare Sector and its major players
- Planning and Designing of the Healthcare Establishment
- Process Streamlining
- Healthcare Regulatory Environment
- Quality Management Systems and Accreditation of HCOs
- Interdisciplinary approach to HCO Management
- Business Analytics
- Strategic Thinking and Leadership
- Global Healthcare Scenario – in general and Post COVID-19
- Emerging Trends in Healthcare
- Design Thinking
- AI & ML
- Developing Entrepreneurial Mindset
- Mergers and Acquisitions
Application of Learnings:
The program delivery will be anchored by renowned professionals from various domains of healthcare management space with outstanding academic background and relevant rich experience, the facilitating faculty will impart distinctive input with eminent practice relevance. The scope of providing international exposure as an additional component is being evaluated.
Classroom Sessions: Across the 11 months, classrooms sessions would be conducted at regular intervals. Each session would be for 10 days of onsite learning.
Online Sessions: The participants will make the best of this program by the use of technological platform for interactive learnings.
Field Visits and Minor Projects: As a part of this program, the participants will gain the exposure to a range of healthcare organisations. This will aid the participants to compare and contrast the characteristics of these HCOs. Participants will also undertake a minor project that orients them to conduct situational analysis.
Self-study mode: The participants are required to dedicate 2-3 hours a day on self-study preparing them for the classroom discussions and activities.
Putting Principles into Practice: The participants will showcase their learnings through the application of the concepts by carrying out a major project at their workplace.
The program is planned to be executed through a judicious combination of pedagogical tools and approaches including interactive sessions, case analyses, management games, simulation exercises, out-bound workshops, application oriented project work, healthcare - institution- site-based learning, collaborative presentation and the like. Technology will be selectively harnessed as an enabler for self-directed exposure and self-paced learning. Faculty facilitation will be available between scheduled classroom sessions for individual guidance.
Compact duration, convenient classroom session days
Program content and structure designed by prominent professionals
Practice-guided and practice-relevant participatory inputs
Unique composition of pedagogy tools
Live case analyses, healthcare institution visits and experience sharing
Outstanding teaching faculty invited from diverse fields
Healthcare institution participation in program delivery
Leadership and team building workshop
Conference presentation opportunity
Close interaction, mentoring and guidance.
The program duration will extend over 11 months.
Around 50 days of contact sessions would be held including the exposure to various healthcare organisations.
Strength of the Batch
The batch is planned for an intake of 30 participants. The program is open for Indian and international participants.
Last date to submit the filled application: 1st July 2021
Interview Date: 11th & 12th July 2021
Declaration of the Selection Result: 20th July 2021
Admission to the Programme: 22nd July 2021
Commencement of the Programme: 1st September 2021
The fee covers tuition fee, course materials, guest lectures, field visits,
For Indian Participants: Rs 5,90,000/- inclusive of all the taxes.
For Foreign Participants: $12,000 inclusive of all the taxes.
Fee Payment Schedule:
Non-refundable. To be paid within 48 hours upon acceptance of the Provisional Admission Offer made
First Installment Fee
Within 1 month from the date of acceptance of Provisional Admission Offer
Second Installment Fee
The Fee need to be closed before 15th December 2021
Mode of Payment:
The payment can be made by cheque/ DD/NEFT/RTGS/Net banking. The details are as below:
Bank Details for RTGS/NEFT Transfer Bank Name: ICICI BANK
Account Name: ISBR Business School Bank
Branch: Electronics City
Account No.: 193701000106
IFSC Code: ICIC0000360
Branch Code: 0360
SWIFT CODE: ICICINBBNRI
MICR Code: 560229063
Account Type: Savings
About the Institute:
INTERNATIONAL SCHOOL OF BUSINESS & RESEARCH (ISBR), Bangalore
ISBR Business School, one of the top business schools in India, is an institute with International Education Standards with its first campus set up under the aegis of Bangalore Education Trust established in the year 1990. ISBR has International Campuses in Bangalore & Chennai.
It is an Institute with the primary motive to “train young men and women able and eager to create and put into action their ideas, methods and concepts”.
The incubators of ISBR had a dream - the dream of a gateway that provides global outlook…an infrastructure that beckons them to explore & learn - a cradle that nurtures high ethical and human values.
ISBR stands in the silhouette of such a dream. It is envisioned to become a globally recognized centre of learning & research.
The edifice of ISBR is built on three building blocks. The Governing Council, The Academic Advisory Board and the Board of Studies. These Apex bodies, individually & collectively, contribute towards a high standard of Academic Governance. With the competence & experience of the best minds from Academics & Industry, ISBR is envisioned as an institute of high academic standards.
The spirit of excellence that permeates ISBR will remain the driving force. It is committed to excellence in scholarship, training and service. ISBR takes pride in being a place where students and faculty can pursue knowledge without boundaries, a place where theory and practice combine to produce a better understanding of our world and ourselves. Education at ISBR prepares oneself to think boldly and act confidently in any business environment. At ISBR the focus goes beyond education. ISBR aims to prepare students for life - transforming them into Leaders.
The success of ISBR as an acknowledged institution for quality learning is an outcome of the various facets that give ISBR its characteristic value - the faculty, enterprising students, infrastructure facilities and industry partnerships.
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