ISBR Business School believes that the success of students lie in the way they are groomed and made Industry-ready. Further, second semester forms the base for the choice of a particular specialization. In continuation to this, ISBR welcomed Mr. Chandrasekar Marur on 10th February 2017 for a guest lecture on ‘YOU- The Brand’.
Mr. Marur has 30+ years of experience in grass root sales & distribution – expertise in consumer promotions, logistics, distribution, brand management & BTL activities. He loves teaching students through live case study rather than being confined to the four boundaries of the Book. Currently, he serves as the Director in MUSpace India Private Limited.
He conducted a lecture on ‘YOU- The Brand’ as an Ice-Breaking Session for PGDM 2nd semester (2016-18 Batch). The objective behind this was to break the fresher’s thought process. He made all the students realize the Importance of an Individual and the various requisites to become a successful person. He laid emphasis on having the right attitude in facing job Interviews through an Interactive session.
Takeaway: Students learnt the Importance of having the right attitude in the company. As aspiring future managers, students gained the first-hand knowledge about the toughness of Job Interviews and the various means to crack the Interviews.
This was followed by a quick Question-Answer Session by which students interacted with him to fill their inquisitive mind with thought-provoking ideas.