Product Management has emerged as one of the most significant assets of a business’s core strategy in recent years. Product management deals with managing a product or service proffered by an organisation. The profession incorporates supervision and management of the whole lifecycle of a product, from the institution of a product idea and building marketing campaigns to product delivery. As a result, the responsibility of a Product Manager is challenging yet highly desired in the present job market as the profession encompasses everything associated with a successful launch of the product in the market.
A Project Manager’s role in an organisation incorporates the development of products, from concept to launch to its improvement. For example, they make the business strategy behind a product, specify its functional requirements, and manage the launch of its facets. Moreover, the scope of a product manager’s role depends upon the size of the organisation they are working for. For example, a product manager lays out input from early research to quality assurance and even marketing efforts in a start-up. On the contrary, a product manager is responsible for user research and execution in large organisations. The large companies may require two professionals; while one may work on collecting and analysing user feedback, the other may assist in building the technical features.
Moreover, pursuing a product management course from one of the leading business Schools, ISBR Bangalore, can lead you to a highly lucrative and engaging career path. PGDM in Product Management from ISBR enables you to explore the creative side of your mind that wants to play a crucial role in developing new consumer goods, business technologies, software platforms, and everything that people use every day.
Why should you consider enrolling for professional certification in Product Management?
The professional programme at ISBR will equip you with the fundamental skills and knowledge that will help you throughout your career. Product management course lands you into a career field that will assist you to continually evolve and be a leader at the most sought after career path.
Vast Scope For Learning
Product management expands an immense learning scope as it allows you to work with multiple cross-functional teams, including engineering, design, research, sales, marketing, business, analytics, support, and content. Thus, working with various teams will enrich your domain knowledge and experience. Moreover, the skills you will acquire through daily collaborations, challenges, communications, and frequent decision-making will benefit you to transform into a great leader for your career.
Problem Solving Capabilities
Product Management is a profession that requires you to solve numerous problems for your users. Your role is to observe how your end-users use the product you have developed and how it impacts someone’s life. Thus, the problem-solving skills that you implement in your workspace will help you make crucial decisions in your personal life.
Expanding Communication Network
A product manager has no choice but to communicate with the prominent leaders of their organisation, which aids the professional to get a better vision of the organisation. Therefore, being a project manager will help you stretch your communication network and make the right decisions for your product and organisation.
A Range Of Roles
As a product manager, you will have an opportunity to be flexible with your roles as you will be driving the decisions and prioritising varied tasks. Based on the focused responsibility in a given avenue, your roles are also specialised, including sales manager, brand manager, marketing manager, business manager, etc.
In-Demand Profession
Product Manager possesses unique skills to work across teams, finish product roadmaps, meet tight deadlines, etc. Currently, not only the IT industry and ITES firms employ product managers, but project managers also play vital roles in other service sectors. In addition, the LinkedIn job site flashes more than 34,000 jobs, out of which 12,000 openings were at Amazon alone. Therefore, India’s product management job market depicts a swift rise in global companies.
High salary packages
According to PayScale, the average salary of product managers in India is INR 1,701,689 per annum. It rises to INR 3,200,000 for experienced professionals with technical domains like software products. Besides tech, the logistics and supply chain industry are the highest paying domains for product managers.
In a nutshell, a product manager’s role revolves around solving problems for people. So, if you are a creative thinker, problem-solver, and curious individual, product management is quite a perfect career choice for you to practice, learn and grow. In addition, according to a LinkedIn survey, product management is amongst the top 15 promising jobs with ~29% annual boost in job opportunities. Thus, through such a dynamic learning experience, you would empower yourself with the appropriate knowledge and skills to lead you to a highly lucrative and ever-escalating career. Moreover, Unlike other management courses, ISBR’s PGDM in Product Management is a globally validated and industry-accepted two-year AICTE Accredited degree programme that will equip you with the general principles of management, business and leadership.