Sports Management Bringing India's Playgrounds Into Classrooms

Sports Management: Bringing India’s Playgrounds Into Classrooms

Did you know that sports is one of the largest industries in the world and generates over $1000 Billion a year around the globe? The sports industry largely owes this influx in revenue due to the increased popularity of sports and an increase in organized sporting events and leagues around the world. Closer home, we have seen a huge explosion in the interest around sports due to the highly popular IPL for cricket. Other sports such as Hockey (HIL), Football (ISL), and Badminton (PBL) quickly followed in its footsteps with a goal to replicate its success. And the interest in sports and sporting leagues is only growing. Here is a brief look at what is sports management, why it is one of the most sought after sectors in management, and how you can make a career in sports management.

What is Sports Management?

A sports management degree is perhaps the most undiscovered and exciting avenue for sports enthusiasts to pursue. But what is a sports management course and how can it help you make a career out of your passion for sports? Earlier, sports personalities used to take sports management activities like organizing and managing tournaments after they retired. But that is not the extent of sports management. These days, due to huge interest and revenue generation of sporting events, many companies and corporates need the expertise of qualified professionals with provable managerial skills. There is also a dire need for people who are passionate about sports while having key management skills.

Why Sports Management?

Sports as a profession offers a lot of opportunities to shine. Both off and on the field. With the increase in leagues and the development of sports facilities, the need for qualified coaches, managers and administrators is on the rise. Additionally, several corporate houses hire sports managers to improve employee engagement and get them to participate in sporting events. A part of sports management is also brand management of athletes which is a growing trend among top sportspersons. A sports manager also dons several hats. They have to perform the duties of an HR manager for sports teams, work with the management on the finance front, and be the spokesperson for the team in media.

Why ISBR?

ISBR Business School offers a two-year PGDM program that is tailor-made for future business leaders and managers in sports management. The program aims to equip

students with a sound understanding of sport management concepts. It also will expose students to regular live sporting projects and give them an opportunity to interact with our international partners. Guest lectures from various sports professionals is also a part of the program. Students who are part of the program will learn crucial skills that could see them fulfill managerial roles in leading sports companies including apparel and merchandise manufacturers. A degree in sports management will help bridge the gap between knowledge about the sports industry and management which could lead students to start a chain of stores or coaching institutes or even start a sporting franchise!

With the increase in sports coverage over the internet, the next generation of sports managers need to be tech-savvy. A comprehensive understanding of how the internet works and contemporary media knowledge will be one of the most important skills in sports administration. ISBR, one of the top PGDM colleges in Bangalore, endeavors to do just that by its well-rounded masters in sports management syllabus that caters to the needs of the public and private sectors as well as startup companies. Students who graduate in the sports management programs from our institute stand to gain in the growing field of sports management while fulfilling their passion for sports. Our sports management institute helps with sports management placements and internships that prepare you for a long innings in the sporting sector. After all, as we know, choose a job you love and you will never have to work a day in your life!

To know more about our sports management program and other courses please visit the website or write to us at info@isbr.in

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