The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept. These concept stores are a departure from the norm for the brands. They stand apart from the rest of the store portfolio. They may be permanent spaces or pop-ups or something in between. To explain in detail about them we had a guest lecture organized by the Department of Marketing and IB for the students of MBA on 23/1/21. The topic was “Adapting to the new retail environment – new normal in 2021” and was delivered by Mr. Gautam Sharma, Sr. Territory Concept Manager, South Operation, Lifestyle International Pvt. Ltd. He gave a detailed description of the retail scenario in India, the metrics used to measure the retail performances e.g. the NPS (Net Promoter Score), the future of the retail in India post pandemic with the onset of the online retailing. The students were able to get an insight into the retail sector, the supply chain and how Lifestyle carries out its retail operations. The guest lecture was very lively with the students asking many questions to the speaker.
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ISBR Business School, Bangalore based, Top Class B School for PGDM or MBA, Consistently ranked as best B School in India, AICTE-CII Platinum Catagory , with multiple specializations.