Brief Introduction: Elite Marketers, Marketing Club of ISBR organized IGNITE 1.O , an event in the quest of best marketing Management team and the best Manager. It was a 4 days marketing event, with full of excitement and challenges. A roller coaster event for the participants. The event starts with Maiz and followed by Beat around the bush, Turncoat, Ignite To SMASH, Innovation 360, and ends with Marketing Maestro. Participants showed us great
fighting sprite throughout the events.
Flow of event: It was started on 8th of march, 2022 in the auditorium, with an encouraging speech by our beloved Sir, Mr. Madan Gowda KJ. The event starts with MAIZ, a marketing quiz. A huge enthusiasm was seen among the students, 38 teams have participated in this first round. And top 30 teams paved their way for the 2 nd round. 2 nd round was BEAT AROUND THE BUSH, it ‘was a very interesting event, where participants need to make a sales pitch with some random products which not alien to the given companies’ product line. The round was huge success, as participants came up with some mind-blowing sales pitch ideas. 25 teams got selected for the 3 rd round. The 3 rd round was Turncoat, here in this event participants delivered their speech for the topic, and against the topic for a stipulated time period. For the both 2 nd and 3 rd round, Our respected HOD of marketing department, DR. K.S. Lakshmi Ma’am,
and Assistant Professor of Finance Mrs. Navita Vijay Ma’am was our esteemed judges.
Learnings from the event:
- Organizing an event successfully.
- Effectiveness of strategy
- Maintain deadline
- Pressure control
- Event Management.
- Team work.
Feedback from students –
We got huge response from students. According to them , from all the events they got a very good insights of marketing. They have learnt how to fight in different situation, and overcome the same.
About ISBR: ISBR Business School, Bangalore-based, Top Class B School for PGDM or MBA, Consistently ranked as best B School in India, AICTE-CII Platinum Category, with multiple specializations.