Brief Profile of Speaker
Director of Sales Dream Set Go and Young Leaders Forum member Ms. Amreen Khurana provided her perspective on the selling process. Ms. Khurana, who earned her bachelor’s degree in English from Delhi College of Arts and Commerce, began her career as a brand manager for several Essel Group companies, including ITC Armenteros cigars, ITC Lucky Strike cigarettes, and Chandra Skin & Body Care products. After gaining expertise in social media management, communication design, guest relations, and corporate collaborations, she later joined Manajsa as the organization’s head of marketing and PR.
Later, she worked her way up to the general manager position at Fanatic Bespoke Sports Tours Marketing, where she was primarily in charge of brand development, strategy creation and execution, corporate communication, including communication strategy creation, internal and employee communication, and brand perception management. Athletes like Hanuma Vihari, Ravindra Jadeja, and Saina Nehwal have worked closely with Ms. Amreen on events and endorsements. She effectively oversaw the initiatives for FIFA Russia 2018 and the ICC CWC 2019 (serving, among others, ICC’s international sponsors during the CWC2019). She has also served as the A.V.P. of Sales and Marketing at Medallin Sports, where she helped build and expand the business’s vertical division for Sports and Experiential Travel. She currently works for Dream Set Go as the Sales director for their sports travel and experiences
division.
Abstract/Snapshot:
She has taught us that selling starts right from the beginning of life. Also, we must learn to analyze our own experience in order to polish the Art of selling.
Flow of event:
She started the session with an ice-breaker discussing about her journey and how she ended up deciding to indulge herself into “selling”. After sharing her experiences she taught the powerful mantras of selling. The session was interactive, she answered to various queries of students effectively. She ended the session with the quote “Every Artist was first an amateur” -Ralph Waldo Emerson
Learnings from the event
Selling comes right from the beginning of life. People buy your product/services because either they have an urge to buy or they can afford it or either they have sympathy for you or they are bored. We must learn to analyze our own experience and never to undermine them.
There are two types of sales:
Transactional – It is simple in nature; the demand is driven by marketing and minimum interaction is required.
Relationships – It is considered to be complex in nature. This sale technique focuses on the interaction between the buyer and sales person, rather than the price or the details of the product.
The three keys to sell anything are:
Talking to a lot of people
Understanding of customer, being nice and in proper attitude
Give a good service/post purchase experience
Four kinds of Market Segments:
High network individual
Corporate
Individual Sports
B2B
The art of persuasion is to get someone to respond.
Feedback from students
The session was a must need for the upcoming generation where sales is seen as a negative purpose to do. The session opened the eyes of students that sales is present in each of our individual life and we have been selling ourselves and our values since beginning. The session was quite interactive and ended up with loads of questions and answers.
About ISBR: ISBR Business School, Bangalore-based, Top Class B School for PGDM or MBA, Consistently ranked as best B School in India, AICTE-CII Platinum Category, with multiple specializations