Marketing goes hand-in-hand with trade and has been in place since man learnt how to trade. The ultimate aim of marketing has been to connect to the audience in the right way & at the right time, along with convincing them of your product. This task has been made easy now with the advent of the internet. The wide reach of the internet and the innumerable ways to market oneself has given rise to a new aspect of marketing known as digital marketing.
Hence, the answer to the question of what is PGDM in Digital Marketing is that it is a new-age course that teaches effective digital marketing strategies to students and empowers them to reach customers, leading to significant commercial benefits.
When it comes to which degree is best for digital marketing, the more appropriate answer could be PGDM in Digital Marketing short-duration course. A masters degree in Digital Marketing provides students the in demand skill sets and knowledge base to prepare them for corporate roles.
Top 5 Advantages of Pursuing a PGDM in Digital Marketing
A PGDM in Digital Marketing degree builds students’ capabilities to effectively use the present digital marketing tools, AI and ML empowered toolkits to work on channels, such as search engines, email, websites, social media, etc., and connect with current and prospective customers. The following are other advantages that students can draw from this course:
- A PGDM in Digital Marketing student will be able to break the barriers of geography and create an international campaign easily, at less cost, and with minimal labour. This will empower even small business owners to reach an international audience with an online store. Therefore, the course opens up great opportunities for businesses to be globally visible.
- There is another pertinent question in students’ minds, i.e., Is Digital Marketing better than MBA? A PGDM in Digital Marketing can be better than an MBA for some students as it is fairly easy to understand and learn. Compared to an MBA, the students spend less time, money, and effort in this course while getting the fundamental knowledge of digital marketing and its uses.
- Learning the skills offered in this course will put businesses on the sure path to success as digital marketing enables them to extract & analyse the audience data and optimise their campaigns around them. This effective targeting is achieved through digital marketing techniques such as keywords for search engine optimisation (SEO), pay-per-click (PPC), or demographic information on social media.
- Someone with a PGDM in Digital Marketing will be proficient in executing multiple digital marketing strategies; each aligned well with the needs & expectations of the business. This course is going to enhance students’ critical thinking and give them insights into aligning the various digital marketing tools as required.
- We are thriving in the era of the internet; therefore, digital marketing is a field that is in demand and only going to expand in the future. Hence, the course also offers innumerable creative & lucrative job options, with the following being some examples:
- SEO Executive
- Copywriter
- ORM Executive
- Content Writer
- Digital Marketer
- Paid Media Executive
Therefore, if a student is still in confusion about which degree is best for digital marketing, then PGDM in Digital Marketing is the way to go.
Sign Up for a Transformative Learning Experience at ISBR Business School
International School of Business & Research (ISBR), Bangalore, offers multiple learning opportunities to students with industry-aligned specialisations through One Year PGDM + 7 Professional Certifications. The following are the 7 certifications offered by ISBR in affiliation with Bangalore University:
- PGP in Data Scientist (16 Projects)
- Advance Certification in Digital Marketing (39 Projects)
- HR (Human Resources)
- Marketing
- Accounting
- Finance
- AI & ML (Artificial Intelligence & Machine Learning
ISBR’s Advance Certification in Digital Marketing will provide the students with advanced knowledge and an in-depth understanding of the eight most important digital marketing domains skills like inbound marketing, paid marketing, social media marketing, and web analytics.
Students pursuing this certification at ISBR will be able to lead digital marketing teams and digital marketing initiatives for their organisation. The certification’s program structure is uniquely curated and includes foundational level skills, advanced courses, and advanced electives, which shows that it is a comprehensive certification course.
ISBR puts special emphasis on creating digital marketing professionals who are competent in planning, managing, and executing integrated multi-channel campaigns and understand the optimization of digital marketing disciplines.
Students will be exposed to 39 digital marketing tools under these certifications, which will give them extensive project experience and make them job-ready.
So, understand the rising industry demand and become a successful professional by pursuing PGDM in Digital Marketing at ISBR to get that additional edge!