In the rapidly evolving landscape of marketing, where digital disruption is the new norm, staying ahead of the curve is paramount for businesses aiming to thrive in the digital age. Recognizing this urgency, ISBR recently hosted a thought-provoking panel discussion on “Digital Disruption in Marketing” as part of its Marketing Conclave. The event brought together esteemed industry leaders to delve into the intricacies of navigating this digital revolution and exploring how technology is reshaping marketing strategies.
The panel, comprising distinguished professionals from various sectors, offered a multifaceted view of the evolving paradigm of marketing in the digital age. Among the luminaries who graced the discussion were Mr Soumik Chatterjee, Head of Sales & Business Development, APAC at Elait; Mr. Shantanu Saha, Marketing Officer at METRO Wholesale India; Mr. Gaurav Nigam, Field Marketing-Enterprise Business at Cisco; and Mr. Koustubh Kanade, Healthcare Leader. Each panellist brought unique experiences and perspectives to the table, enriching the discourse with their insights and expertise.
Moderating the session was Mr. Ankoor Dasgupta, Chief Marketing Officer at Shisham Digital Media Pvt. Ltd., whose adept facilitation ensured a lively and insightful discussion. Through a series of engaging conversations and interactive exchanges, the panellists shed light on the transformative impact of digital technologies on marketing strategies across industries.
One of the key themes that emerged from the discussion was the increasing importance of data-driven decision-making in marketing. Mr Chatterjee highlighted how advancements in analytics and artificial intelligence are enabling marketers to gain deeper insights into consumer behaviour and preferences, thereby facilitating more targeted and personalized marketing campaigns.
Mr Saha emphasized the significance of omnichannel marketing in today’s digital landscape, where consumers expect seamless experiences across various touchpoints. He discussed how leveraging technology to create cohesive brand experiences across online and offline channels can help businesses enhance customer engagement and loyalty.
From a B2B perspective, Mr Nigam shared insights into how digital disruption is reshaping enterprise marketing strategies. He emphasized the role of content marketing and thought leadership in establishing credibility and trust among B2B buyers in an increasingly competitive digital marketplace.
Mr. Kanade provided valuable insights into the challenges and opportunities presented by digital disruption in the healthcare sector. He discussed the growing importance of telemedicine, digital health platforms, and patient-centric marketing approaches in delivering personalized healthcare experiences and driving better patient outcomes.
Throughout the discussion, there was a consensus among the panellists that embracing digital disruption is no longer optional but imperative for businesses to stay competitive in today’s fast-paced digital economy. However, they also cautioned against the pitfalls of blindly chasing the latest technologies without a clear strategy or understanding of customer needs.
ISBR’s Marketing Conclave provided a platform for industry leaders to exchange ideas, insights, and best practices for navigating the digital disruption in marketing. As businesses continue to adapt to the evolving digital landscape, the lessons shared during the panel discussion serve as valuable guidance for shaping effective marketing strategies in the digital age.
