The Elite Marketers hosted a fantastic event for marketing enthusiasts on September 16, 2021, which was a brainstorming session for new product development.
Five teams participated in the idea creation or brainstorming session. The entire club was divided into five teams, each of which was given one hour to brainstorm and discuss ideas with the rest of the group.
That one hour brought out the best in each and every one of the team members. Everyone had a mind-boggling 15 to 25 suggestions. A total of 72 concepts were generated.
After that, everyone was given the opportunity to pitch their ideas to the academic member in charge. The concepts were questioned and reviewed by the faculty in authority. As a result, several undesirable ones were filtered out.