ISBR Business School and Research Centre was honored to host the Public Viva Voce examination for Ms. Devadrita Dey Sarkar, a distinguished candidate in the Fellow Program in Management (FPM), an AICTE-approved doctoral-level program. This significant event highlighted the culmination of Ms. Sarkar’s rigorous academic journey and marked a milestone in her pursuit of excellence in the field of management research.
Thesis Overview: Analyzing Competitive Intelligence in the Indian Pharmaceutical Market
Ms. Sarkar’s thesis, titled “Analyzing the Impact of Competitive Intelligence in the Indian Pharmaceutical Market”, focused on the critical role of competitive intelligence in the Indian pharmaceutical industry. The research aimed to explore how market insights shape competitive strategies and influence industry dynamics. In a highly competitive and rapidly evolving sector like pharmaceuticals, understanding these insights can lead to better decision-making, market positioning, and overall organizational competitiveness.
The Examination Committee
The examination session was conducted with the guidance and oversight of an esteemed committee of experts:
- Chairperson & Research Guide: Dr. Kanagaraj K
- Senior Director: Dr. Anandram K.S.
- External Examiner : Dr. V. Prince Martin
- RAC Member 1: Dr. Anand Shankara Raja M
- RAC Member 2: Dr. Balachandar
- Professor & Deputy Director – Research: Dr. M.R. Jhansi Rani
Under the mentorship of Dr. Kanagaraj K, Ms. Sarkar’s research delved deep into competitive intelligence practices within the pharmaceutical industry, providing insightful perspectives on their impact on market positioning and the overall competitiveness of organizations in India.
Key Highlights of the Viva Voce Presentation
During the Viva Voce, Ms. Sarkar presented her findings through a well-structured PowerPoint presentation that covered several crucial themes, including:
- The methodologies and frameworks employed to assess competitive intelligence within the pharmaceutical sector.
- How competitive intelligence influences strategic decisions and market outcomes in Indian pharmaceutical companies.
- Recommendations on how pharmaceutical companies can leverage competitive intelligence to enhance their competitiveness in an increasingly challenging market environment.
The presentation was followed by a lively and engaging discussion, where Ms. Sarkar addressed a series of questions and observations raised by the committee members and attendees. Her articulate responses and clear understanding of her research showcased her expertise and dedication to the subject matter.
Conclusion: A Step Toward Academic and Professional Excellence
The successful completion of Ms. Sarkar’s Viva Voce marks a significant academic milestone and serves as a testament to her hard work, the depth of her research, and the valuable insights it brings to the Indian pharmaceutical market. The ISBR Business School community extends its warm congratulations to Ms. Sarkar for her outstanding achievement and acknowledges the unwavering guidance provided by her research guide, Dr. Kanagaraj K, as well as the committee members for their support and expertise.
As the pharmaceutical industry continues to grow and evolve, research like Ms. Sarkar’s will play a key role in shaping its future, helping companies stay competitive and strategically aligned with market demands. We look forward to seeing the impact of her work on both academia and the pharmaceutical industry.
About ISBR Business School: ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school’s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students