Brief Profile of Speaker:
Mr.Pravin Shukla has almost 13 years of experience in technical business development, R & D project/program management, pharmaceutical product development in several medium and in large pharmaceutical companies. Currently, working for Biocon as an Associate Director, Program Management. Besides, he has worked for a bunch of
other companies like Lonza(Capsugel), India, Gurgaon, TEVA pharmaceuticals industries ltd. Mumbai, Dr.Reddy’s Laboratories Ltd.(CPS)Hyderabad, IPCA Laboratories Ltd.(ONYX Scientific)Mumbai, Capsugel(PFIZER)Mumbai, NICHOLAS Pharma India Ltd.Mumbai.
The urban markets are crowded and saturated and the share of agriculture in GDP (Gross Domestic Product) is going down but India still lives in her villages. A considerable proportion of the global population resides in the rural pockets of the world. Though this segment constitutes a significant part of the population, it took longer for corporates to make inroads to create a market.
The event was scheduled on 9th Jan hosted by the Department of Marketing, ISBR. Dr. Guru Aradhya Sir took care of the complete session. The session started at 12:00 PM sharp followed by the introductory part of our guest speaker Mr. Pravin Kumar Shukla. After the introductory part, Mr. Pravin Shukla took over the session and started sharing his knowledge on the rural and innovation markets. His insights were very detailed and updated which helped students to think in a deeper way. At the end of the session, students came up with a few questions for which Mr.Pravin Shukla gave answers very well. Besides, asking the questions students shared their feedback related to the session.
Learnings from the event- There is a huge potential in rural marketing what one needs to do so to understand the pain points of rural areas and then, miracles can happen. It was told that about 55% of manufacturing GDP is rural, through this we can understand the importance of rural marketing, and keeping that thing in mind, one can bring some great changes in the rural market. Villages constitute an integral part of any nation. They are even more important in the Asian and African context, where the majority of the population lives in villages. Marketing innovation is all about introducing significant changes in product design or packaging, product placement, product promotion, or pricing. It involves leveraging on the marketing mix namely product, price, place, and promotion to bring positive changes. Rural marketing is all about planning and implementing marketing functions for rural areas. The key to success in the rural market always depends on how efficiently you can comprehend the psychology of rural consumers and their needs. The rural market in India is vast and scattered. It offers a plethora of opportunities in comparison to the urban sector. Innovations in rural markets should be based on 4 As namely: Awareness, Acceptability, Affordability and most importantly Availability. Exploiting new ideas should always lead to the creation of a new product or service which lowers the cost at the same time has the potential to meet the demand. These were some of the great information that students will keep in their minds for the long run.
Feedback from students: It was a very insightful session where you got to know about a lot of new things related to rural marketing. Students really enjoyed the session and they can also use the insights for the betterment of their rural marketing concepts.