Speaker biographical information: Strategic leader with over 19 years of experience in the Real Estate sector, including nearly 5 years as a freelancer articulating corporate vision, overcoming challenging business issues, and delivering on high-impact decisions.
Abstract/Snapshot: Dr. K.S. Lakshmi from the Department of Marketing hosted a panel discussion for PGDM students. Mr. Karthik M.V. and the student panel spoke on the topic of “Disruption in Marketing in the Neo Normal and Beyond.” After the panel presented a detailed discussion of the marketing trends, the students bombarded the speaker with questions.
The event began with Prof. Shiva Prakash introducing the speaker, followed by a debate among the student panel members, and then the speaker’s presentation.
The flow event consists of
An examination of the marketing strategy-
- Anshu: Marketing concept—no changes at all—need to be satisfied. WFH caused a disruption to what had been down for days.
Shriram: Brand Marketing Mix Strategies – One or two examples of marketing mix strategies. Focus on fundamentals and price offerings with safety and hygiene (STD COVID Protocols) are the four Ps.
Ashmita: Covid strategies with one or two brand examples Brands must be innovative and empathic in order to survive. Consumers demand convenience as a result of Digital & Real-Time Solutions at WFH - Jayadeep: What happened to entertainment during the COVID era? There are no theatres and people are leaving because of the OTT/Netflix boom. There are no events or brand activations of any kind.
- Amrit: Brand/Advertising Communications Changes
Rather than focusing on product advertising, Amazon and Cadburys’ Diwali promotions focused on social advertising to gain consumer trust and loyalty.
Later student panel discussed on the Consumer Lifestyle Changes
- Anshu : Independence era 1947
- Shriram : Post Independence – 1964 Baby Boomers
- Amrit : Gen X 1965 -80
- Ashmita : Millennials/Gen Y: 1981-1996
- Jayadeep : Gen Z 1997 -2014
Followed by the speaker presentation and views on the panel discussion and his views on the topic.
Followed by the conclusion by Prof. Shiva Prakash with a peep into environmental marketing.
Learnings from the event: The students were able to get an insight into the new marketing trends
post covid
Feedback from students: Students enjoyed the session and were impressed by the speaker.
About ISBR: ISBR Business School, Bangalore-based, Top Class B School for PGDM or MBA, Consistently ranked as best B School in India, AICTE-CII Platinum Category, with multiple specializations.