To ignite the young minds of ISBR students with entrepreneurial spirit, an Entrepreneur Workshop was organized by ISBR Innovation Club on 28th November, 2018 in association with Josh Talks and Facebook. The theme of the event was Start31. Start3ra is an initiative by Josh Talks and Facebook to inculcate an entrepreneurial spirit in the Youth Of India.
The workshop was hosted by Professor Shiv Prakash. The speakers for the event were Aashna (Representative of Josh Talks), Deepak Bansal (Co-founder of GingerCup) and Anirudh S. Dutt (Founder, President of Let’s be the Change).
The speakers were felicitated by Professor Shiv Prakash. Aashna briefed the audience about the journey of Josh Talks. Josh Talks is a motivational story telling platform about people from different walks of life through videos and workshops with a mission to raise the aspirations of Young India. The remarkable achievement of Josh Talks was to be listed in the ‘Forbes 30 under 30’ in the year 2018. To ignite the young minds of India, this organization does story-telling in 8 regional languages. This was followed by the address of Deepak Bansal.
conducted, Deepak was surprised to know that 85% of the people could remember the names of the brands printed on the coloured tea cups. Thus began the voyage of GingerCup in the year 2015.
Till date, GingerCup has distributed around 4 crore cups pan India. Their major clients include market leaders such as Infosys and Flipkart.
The Voyage of GingerCup
Before venturing GingerCup, Deepak Bansal worked in Samsung Research and Development team. Once on his business visit to South Korea, Deepak observed that South Koreans used coloured paper cups for having tea. This caught the attention of Deepak as he felt that coloured cups were a fairly unexplored path in India and thus he began his research about this. After doing extensive market research, his concept was simple, branding through coloured tea cups. If a brand is printed on a coloured tea cup, it would catch the attention of people and this would help in building the brand value of that particular organization. When a market survey was Branding of Bahubali
The noteworthy point of GingerCup was the movie promotion of Bahubali in northern India. GingerCup worked closely with the marketing team of Bahubali and began promoting Bahubali movie posters in Tier 2 and Tier 3 cities in North India through GingerCups. Their targeted audience was mainly college students and teacups were distributed across 500 colleges. This resulted in a whopping pre-booking of 1 million tickets of Bahubali in North India and this, in turn, increased the market share of GingerCup to 40 cities pan-India.
He also focussed upon the point of employee engagement in his vision. Let’s be the Change has tie ups with 30 corporates which includes Britannia and other start-ups across Bangalore and they regularly conduct team building activities by Cleanathon Drives.
The key takeaways for the students from this address were:
Success comes after failure. Learn from failures. Deepak Bansal failed in two start-ups before venturing GingerCup.
Know your target audience well before venturing a start-up.
The best time to start your own venture is in college itself as college gives you a network to connect with various people.
Always know “Why” you want to venture out your start-up and if you know it, then failure will not stop you from being successful.
Analytical Insights of Social Media Business Pages
Aashna from Josh Talks gave some amazing insights on how to use business pages of social media platforms such as Facebook and Instagram to grow the business of start-ups. At times when the largest group of cab company, Uber doesn’t own any cabs and the largest group of hotel chain company, Airbnb doesn’t own any hotels of its own, it is vital for the millennials to understand and leverage the power of social media platforms. This was in sync with the theme of the event #Start3ta and this triggered the entrepreneurial spirit amongst the aspiring entrepreneurs of ISBR.
This was followed by the Vote of Thanks by Professor Shiv Prakash as he addressed the audience that the students of ISBR had a food for thought to work upon. The Entrepreneurship Workshop was really an informative session as well as an innovative session for all the students of ISBR.
The Journey of Let’s be the Change
Let’s be the Change is a social entrepreneurship venture started by Anirudh S. Dutt in the year 2013 with a mission to clean the streets of Bangalore and make Bangalore a better place to live in. This organization hosts Cleanathon Drives (eradication and beautification of garbage dumps) in Bengaluru. The noticeable points mentioned by Anirudh were his learning from the people who supported him in his mission and also from the people who mocked him for his decision. He had an answer as to ‘Why’ he wanted to do this and thus began the journey of Let’s be the Change.