Highlighting Excellence: Research Publication for the Month of August 2024

ISBR Business School believes in the power of research and innovation as the cornerstone of academic excellence and societal progress. Our faculty and students contribute groundbreaking work that addresses pressing global challenges, from management strategies to emerging technologies. By fostering a culture of exploration and creativity, we aim to inspire future leaders and drive impactful knowledge forward.

References

1. Naveen Pol. “Unveiling the Power of Neuromarketing: Crafting Brand Connections in the
Minds of Retail Consumers”. In: Lecture Notes in Networks and Systems, (978-3-031-67443-3),
Scopus (August 2024, https://link.springer.com/chapter/10.1007/978-3-03167437-2 32).


2. Shiba Daveshar. “Unveiling the Power of Neuromarketing: Crafting Brand Connections in the
Minds of Retail Consumers”. In: Lecture Notes in Networks and Systems, (978-3-031-67443-4),
Scopus (August 2024, https://link.springer.com/chapter/10.1007/978-3-031-67437-233).


3. M R Jhansi Rani. “AI in HR: Revolutionizing Recruitment, Retention, And Employee Engagement”. In: Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C
(August 2024, https://jier.org/index.php/journal/article/view/1410).


4. Vishnu Priya L V. “AI in HR: Revolutionizing Recruitment, Retention, And Employee Engagement”. In: Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C
(August 2024, https://jier.org/index.php/journal/article/view/1410).

5. Narasimha Venkatesh. “Transforming HR Operation with AI: Case Studies and Best Practices”. In: Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C (August 2024).


6. Basavaraja M T. “The Impact of Emerging Educational Technologies on Modern Learning
Environments”. In: Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C
(August 2024, https://jier.org/index.php/journal/article/view/1377).


7. Naveen Pol. “The Impact of Emerging Educational Technologies on Modern Learning Environments”. In: Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C
(August 2024, https://jier.org/index.php/journal/article/view/1377).


8. Nila A Chotai. “The Impact of Emerging Educational Technologies on Modern Learning Environments”. In: Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C
(August 2024, https://jier.org/index.php/journal/article/view/1377).


9. Sippee Bharadwaj. “A Review and Threat Analysis of Machine Learning in Relation to
Fog and Edge Computing”. In: IEEE Xplore, (ISSN: 2996-5357), Scopus (August 2024,
https://ieeexplore.ieee.org/document/10689816).


10. Padma Mahadevan. “Personalized Learning Paths: Leveraging Artificial Intelligence and Machine Learning for Student-Centered Education”. In: European Economic Letters, (ISSN 2323-5233), ABDC C (August 2024,https://www.eelet.org.uk/index.php/journal/article/view/1886/1679).


11. Narasima Venkatesh. “Integrating AI into HR Practices: Current Trends and Future Directions”. In: Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C (August 2024, https://jier.org/index.php/journal/article/view/1489/1249).

Stay connected with our monthly updates to explore how ISBR is shaping industries and transforming ideas into action.

About ISBR Business School: ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school’s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students