Highlighting Excellence: Research Publication for the Month of July 2024

ISBR Business School believes in the power of research and innovation as the cornerstone of academic excellence and societal progress. Our faculty and students contribute groundbreaking work that addresses pressing global challenges, from management strategies to emerging technologies. By fostering a culture of exploration and creativity, we aim to inspire future leaders and drive impactful knowledge forward.

References
[1] Anand Agrawal. Semiconductors, a biggest economic choke-point of the 21st century. Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C, July 2024,
https://jier.org/index.php/journal/article/view/1219/1027.


[2] Anand Agrawal. Shaping a culture of integrity: The strategic role of HR in promoting ethics and compliance. Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C, July 2024,
https://jier.org/index.php/journal/article/view/1219/1027.


[3] S. Brindha. Perceived value and perceived risks – focused ethnographic analysis in collaborative fashion consumption. Journal of Informatics Education and Research,(ISSN: 1526-4726), ABDC C, July 2024,
https://jier.org/index.php/journal/article/view/1218/1026.


[4] Lakshmi K.S. Perceived value and perceived risks – focused ethnographic analysis in collaborative fashion consumption. Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C, July 2024,
https://jier.org/index.php/journal/article/view/1218/1026.


[5] Leonard. Shaping a culture of integrity: The strategic role of HR in promoting ethics and compliance. Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C, July 2024,
https://jier.org/index.php/journal/article/view/1219/1027.


[6] Leonard. Semiconductors, a biggest economic choke-point of the 21st century. Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C, July 2024,
https://jier.org/index.php/journal/article/view/1246/1050.


[7] Naveen Pol. A study to assess the effectiveness of advertisements specifically focusing on soft drinks in the city of bengaluru. Technology and Business Model Innovation: Challenges and Opportunities, (978-3031-53998-5), Scopus, July 2024, https://link.springer.com/chapter/10.1007/978-3-031-53998-5 7


[8] Naveen Pol. Immersive experiences and brand recall in the metaverse: A comparative analysis of virtual reality and 3d interfaces. Smart Trends in Computing and Communications, (978-981-97-1323-3), Scopus, July 2024,
https://link.springer.com/chapter/10.1007/978-981-97-1323-3 21.


[9] M R Jhansi Rani. Workforce dynamics in Bengaluru’s private healthcare sector: Insights into job satisfaction, retention, and organizational strategies. European Economic Letters, (ISSN 2323-5233), ABDC C, July 2024,
https://www.eelet.org.uk/index.php/journal/article/view/1748/1554.


[10] Balachandar. S. Predicting student dropout rates in massive open online courses using an attention based gcnn model. IEEE Xplore, (ISBN:979-8-3503-7180-2), Scopus, July 2024,
https://ieeexplore.ieee.org/document/10593955.


[11] Veera Shireesha Sangu. Chatbots and virtual assistants in HRM: Exploring their role in employee engagement and support. Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C, July 2024,
https://jier.org/index.php/journal/article/view/1175.


[12] Veera Shireesha Sangu. Shaping a culture of integrity: The strategic role of HR in promoting ethics and compliance. Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C, July 2024,
https://jier.org/index.php/journal/article/view/1219/1027.


[13] Soundravalli. Perceived value and perceived risks – focused ethnographic analysis in collaborative fashion consumption. Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C, July 2024,
https://jier.org/index.php/journal/article/view/1218/1026.


[14] S.Prabakar. Shaping a culture of integrity: The strategic role of HR in promoting ethics and compliance. Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C, July 2024,
https://jier.org/index.php/journal/article/view/1219/1027.


[15] Vishnu Priya L V. Semiconductors, a biggest economic choke-point of the 21st century. Journal of Informatics Education and Research, (ISSN: 1526-4726), ABDC C, July 2024,
https://jier.org/index.php/journal/article/view/1219/1027.


[16] Vishnu Priya L V. Workforce dynamics in Bengaluru’s private healthcare sector: Insights into job satisfaction, retention, and organizational strategies. European Economic Letters, (ISSN 2323-5233), ABDC C, July 2024,
https://www.eelet.org.uk/index.php/journal/article/view/1748/1554.

[17] Visweswara Rao Vempali. Human resource management assisted by fuzzy logic system to solve problems in supply chain management. IEEE Xplore, (ISBN:979-8-3503-6684-6), Scopus, July 2024,
https://ieeexplore.ieee.org/document/10593112.

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About ISBR Business School: ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school’s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students