ISBR UG Students Gain Cutting-Edge Skills Through Master Classes in Digital Marketing, Entrepreneurship, and Data Science

In an initiative aimed at broadening the horizons of its undergraduate students, ISBR recently hosted a series of master classes on Digital Marketing, Entrepreneurship and Innovation, and Data Science. These sessions, organized by the International Office at ISBR with the support of ISDC, were designed to equip students with essential skills and knowledge to thrive in today’s dynamic and competitive environment.

The master classes featured a roster of distinguished speakers and industry experts who brought a wealth of experience and insights to the classroom. The final session was delivered by Dr. Carlos Moreno-Garcia from the School of Computing at Robert Gordon University, Scotland. Dr. Moreno-Garcia’s session was particularly impactful, providing students with cutting-edge knowledge and practical applications in the field of data science.

Throughout the series, students were exposed to advanced concepts and industry best practices. The Digital Marketing session covered key strategies for online brand management, SEO, and social media marketing. The Entrepreneurship and Innovation class delved into startup culture, innovation frameworks, and business model development. The Data Science module focused on data analysis techniques, machine learning algorithms, and real-world data applications.

The success of these master classes would not have been possible without the collaborative efforts and generous support of ISDC. Special recognition goes to the dedicated team members who played a crucial role in this initiative: Mr Sreekanth K, Assistant Manager; Ms Babita Poojary, Zonal Head; Ms Tanuj Sahu, Senior Manager; and Ms Megha Malhotra, Country Manager-India of Robert Gordon University, Scotland, UK.

Their contributions ensured that the students received high-quality education and an enriching experience that will undoubtedly benefit their academic and professional futures. The partnership between ISBR and ISDC exemplifies the power of collaboration in delivering exceptional educational opportunities.

The master classes have left a lasting impact on the students, who now feel more prepared and motivated to pursue their career goals. As ISBR continues to foster such partnerships and learning experiences, it reaffirms its commitment to providing students with the tools and knowledge needed to succeed in a global landscape.