BENGALURU — Addressing a fundamental question in modern management education, Dr. Manish Kothari, President of ISBR Business School, explores why
Continue readingGUEST LECTURE ON “CUSTOMER BEHAVIOURAL ENGAGEMENT THROUGH INTEGRATED MARKETING COMMUNICATION” BY DR. RAHIM HUSSAIN ON 17/2/21
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and
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