The ISBR Marketing Club hosted a marketing quiz. As a clue, the teams were given certain Brand Images and Taglines, and then they had to provide the answers. There were also scenario-based questions in which the teams had to put themselves in a position and offer their thoughts.
Abstract/Snapshot:
It was an event to encourage club members to participate in more activities. For this, kids must provide answers to certain brand images and cues, which will allow them to exercise their critical thinking skills while also learning about a new brand in the market. Overall, gamification was used to encourage leaning.
Students were divided into four groups of four for this task. They were instructed to guess the brand and tagline for a certain brand. Every team had to guess the answer, and the team who offered the correct answer received points. Then there were scenario-based questions, in which you had to place yourself in that situation and provide an answer.
The winning team received a prize.
The students gained knowledge of several global and Indian businesses while also demonstrating their critical thinking abilities. This allowed students to learn from their mistakes and uncover their creative sides. The response from the members was very positive because it provided an opportunity to accomplish something other than academics. It was also about having fun while studying.
About ISBR: ISBR Business School, Bangalore-based, Top Class B School for PGDM or MBA, Consistently ranked as best B School in India, AICTE-CII Platinum Catagory, with multiple specializations