ISBR Business School hosted an expert talk featuring Mr. Vaibhav Tewari, Co-founder and CEO of Portea, India’s leading home healthcare company. This insightful session attended by our students, centered around “Building a Consumer Healthcare Brand in India.” Mr. Tewari shared his invaluable expertise on the evolving healthcare landscape, offering students an exclusive learning opportunity that was met with extremely positive feedback.
Unveiling the Journey: Session Highlights
Mr. Tewari shared his experience and expertise on the intricacies of building a healthcare brand in the rapidly evolving Indian market. His talk emphasized the journey of Portea as it transformed from a promising startup into a leading healthcare service provider. Mr. Tewari detailed how Portea adapted innovative strategies to enhance consumer engagement, ultimately changing the way healthcare services are delivered and accessed at home.
The session provided students with a clear understanding of the challenges and opportunities in India’s healthcare landscape, a sector undergoing significant changes due to advancements in technology, shifting consumer expectations, and the need for affordable healthcare solutions.
Insights and Key Takeaways
- Healthcare Innovation: Mr. Tewari underscored the critical need for innovation in healthcare, particularly in a country like India, where accessibility and affordability are pressing issues. He explained how technology-driven solutions are essential for meeting these demands, especially in rural and underserved regions.
- Consumer-Centric Approach: Building a successful healthcare brand, as highlighted by Mr. Tewari, requires a strong focus on consumer engagement and trust. Portea’s success has been largely driven by its ability to understand and address the evolving needs of consumers, thereby building a loyal customer base.
- Navigating Challenges and Opportunities: India’s healthcare industry is unique, with its own set of regulatory, logistical, and infrastructural challenges. Mr. Tewari provided valuable insights into navigating these hurdles, helping students understand the importance of adaptability and resilience when launching a brand in this complex market.
- Future of Consumer Healthcare: The talk offered new perspectives on the future of consumer healthcare in India. By focusing on technology, partnerships, and consumer trust, Mr. Tewari illustrated how companies could pave the way for a more accessible healthcare system.
Voices from the Audience: Student Reactions
The session was met with overwhelmingly positive feedback. Students described it as “extremely insightful” and appreciated the opportunity to learn directly from a pioneering leader in healthcare. They gained not only an understanding of the healthcare industry but also a glimpse into the dedication and strategic thinking required to succeed in it.
This expert talk was truly a valuable learning experience for ISBR students, providing them with inspiration and practical knowledge as they embark on their own career paths in business and management.
About ISBR Business School: ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school’s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students