In today’s technology and business world, data is absolutely necessary. The Big Data technologies are advancing to analyze this data for gaining insights to make strategic business decisions. The concept of data analytics evolved a couple of decades back to uncover trends. And today, almost every business is making use of data-driven technologies.
Data is indispensable today and an example for it is the current COVID-19 outbreak. Health organizations and other respective authorities have been keeping track of the patients affected with coronavirus with the help of data. Various websites like
https://www.worldometers.info/coronavirus/ have been updating us with the number of current coronavirus cases, number of deaths/ recovered with the help of data.
Is Data Science Important?
A few might say Data Science is a buzzword, but it is actually important. Behind Data Science lies a specific set of skills and activities that businesses can leverage to their maximum advantage. Data Science enables businesses to utilize the data (financial data, customer data, etc) in an intelligent way. The results thus obtained should drive the business towards growth.
But, what is Data Science? Data Science is the future of business; simply, it is about using data tactically to solve business related problems.
Below are a few ways why/ how Data Science can be used in businesses:
- Enhancing customer retention by finding out what exactly customer wants
- Improving product/ service development process by analysing where faults might occur
- Targeting the right set of audience/ customers with the right sales/ promotional messages at the right time
- Analysing customer likes and interests on social media
- Financial modelling
Improves Business
Organizations are investing most of their funds in running numerous analyses these days. You might have probably filled a feedback form of a service you took or some product you bought. What are those exactly? Well, this is one of the methods companies use in trying to find out
some pattern in the buying behavior or choice of their customers. These help in improving the business.
For an example, if a customer finds what he exactly wants without wasting much time and without any difficulty at someplace, why will they leave the site/ store, right? This is what a business needs to achieve, and this can be done with the help of Data Science and Business Analytics.
How prepared are you?
From the above information, you might have got some insight about the importance of data for businesses. But how prepared are you? Well, if you have planned to take up data science as your profession, ISBR Business School helps you plan and achieve your dream.
With a mission to create and nurture the students to learn with a holistic approach to ensure all students achieve academic excellence, integrity, and leadership qualities and become socially responsible individuals, ISBR Business School helps both students and faculties pursue boundless knowledge.
Having said that, ISBR offers PGDM in Data Science & Business Analytics and it is one of the most important programs in the institute. This program is exclusively structured for candidates who aspire to grow professionally in Analytics and Data management. The program enables you to apply your learning in real-world business challenges guided by our expert and experienced faculty and industry mentors.
Along with PGDM in Data Science & Business Analytics program, ISBR offers the below three professional certifications as well:
- PGP in Cyber Security
- PGP in Data Science
- Advanced Certification in Digital Marketing
Why ISBR?
ISBR is an institute with International education standards. It is an institute with a primary motive to “train young men and women able and eager to create and put into action their ideas, methods and concepts”. ISBR is committed to excellence in scholarship, training and service.
- ISBR’s PGDM program is accredited by NBA (National Board of Accreditation)
- AICTE (All India Council for Technical Education) approved
- 29 years of academic excellence
- Ranked as Platinum Institute – AICTE – CII Survey for 3 years in a row, placing ISBR among top 3% of Indian Management Colleges