The event started on 21st Jan and ended on 28th Jan, 2021. There were four rounds namely,
- Positioning – 21st Jan 2021
- Negotiation – 23rd Jan 2021
- Turn-a-boat – 27th Jan 2021
- Stress interview – 28th Jan 2021
33 participants enrolled for the event and for each round participant were filtered based on funnel process. Starting with 1st round headed by Dr. Lakshmi mam (HOD of Marketing and International business), Prof.Nair and Dr. GuruAradhya sir (Associate Prof of marketing department) which was Positioning. It is all about self-branding where each participant has to brand themselves based on their likes, goals and more about them by which they need to create an attention towards them.
2nd round was Negotiation in which participants has to negotiate with their opposite person on the topic which was assigned to them.
3rd round was all about selling a product or service. Selected participants were given some random product or service where they have to pitch for it before judges. It was headed by Dr. Lakshmi (HOD of Marketing and International business), Prof. RamaniVenkat(NLP trainer and mentor for startups) and Dr. Guru Aradhya(Associate Prof of Marketing Department).
4th round was a stress interview round where 5 participants were shortlisted and were suggested to update their resume. They had long interview with the judges which was conducted by Prof .Amit,K., Prof. Suresh Raju, Dr. K.S. Lakshmi, Dr. Sheetal Mahendhar and Prof. Lanna Lalithan.
At the end of all rounds “Jovita Devaraj”, student of PGDM 2020-2022, stood as the victorious of all and was awarded with a cash prize of Rs. 3000/- and a “Best Marketing Manager” badge. Each round gave good knowledge on how should we be more efficient while delivering the content. Judges were very informative, they gave a personal feedback to each participant for whatever rounds they participated which helped them to learn from their mistakes as well.
About ISBR
ISBR Business School, Bangalore based, Top Class B School for PGDM or MBA, Consistently ranked as best B School in India, AICTE-CII Platinum Catagory , with multiple specializations.