The journey of a management student is an exciting adventure fueled by curiosity, ambition, and the drive to achieve excellence. Understanding the importance of bridging the gap between theoretical knowledge and real-world corporate demands, ISBR Business School launched the Career Advancement Training series. This initiative is designed to equip students with industry-specific insights, empowering them to make strategic and informed career choices that set them apart in the competitive job market.
The Essential Toolkit to Crack the Marketing Domain
ISBR proudly hosted an engaging and thought-provoking panel discussion titled “The Essential Toolkit to Crack the Marketing Domain,” bringing together industry veterans to share their wisdom and guide aspiring marketers towards career excellence. The event brought together a panel of seasoned industry professionals who shared their expertise, experiences, and invaluable career advice.
Esteemed Speakers on Stage
ISBR was honored to host an impressive lineup of industry experts who brought invaluable insights to the discussion:
- Abhishek Gupta – Head of Partnerships APAC & MENA Campus World
- Nitin Ravi – Director, Global Business Pazo
- Shreya Meti – Marketing Manager, Table Space
- Suresh Babu – Independent Marketing Consultant
- Praveen Kumar – General Manager, Iron Kettle
- Simrun Chopra – Founder, Nourish with SIM
A Roadmap to Marketing Success
The panelists emphasized that while technical knowledge is crucial, mindset, adaptability, and perseverance play an equally significant role in building a successful marketing career.
Here are the five golden insights that emerged from the discussion:
1. Continuous Upskilling is Key
Marketing is a dynamic and evolving field. Staying relevant requires continuous learning through industry certifications, workshops, and hands-on projects. Investing in digital marketing, data analytics, and branding skills can give aspiring marketers a competitive edge.
2. Cultivating Curiosity and a Learning Attitude
A successful marketer is one who is constantly curious—willing to learn, unlearn, and adapt. The ability to question, explore, and apply knowledge creatively distinguishes a great marketing professional from the rest.
3. Patience and Perseverance Matter
Marketing strategies do not always yield instant results. Campaigns take time to show impact, and understanding customer behavior requires experimentation and optimization. Developing a patient and perseverant attitude is essential for long-term success.
4. The Power of Asking Questions
Students were encouraged to never hesitate in asking questions. Whether during an internship, at networking events, or in a corporate setting, insightful questions not only enhance understanding but also demonstrate engagement and initiative.
5. Creating an Impact During Internships
Internships serve as the launchpad for a student’s career. To make a lasting impression, students should go beyond assigned tasks, proactively contribute ideas, and showcase problem-solving skills.
A Transformational Learning Experience
The interactive session was filled with real-world case studies, personal experiences, and actionable strategies that students could implement immediately. The energy in the room was electric as aspiring marketers absorbed lessons that will shape their future careers.
As ISBR’s Career Advancement Training series continues, students eagerly anticipate more engaging discussions with industry leaders. This initiative reaffirms ISBR’s commitment to bridging the gap between academic learning and corporate expectations.
About ISBR Business School: ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school’s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students