{"id":6723,"date":"2022-02-05T15:41:00","date_gmt":"2022-02-05T15:41:00","guid":{"rendered":"https:\/\/isbr.in\/blogs\/disruption-in-marketing-in-the-neo-normal-and-beyond\/"},"modified":"2026-09-22T12:39:18","modified_gmt":"2026-09-22T07:09:18","slug":"disruption-in-marketing-in-the-neo-normal-and-beyond","status":"publish","type":"post","link":"https:\/\/isbr.in\/blogs\/disruption-in-marketing-in-the-neo-normal-and-beyond\/","title":{"rendered":"\u201cDisruption in Marketing in the Neo Normal and Beyond\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Speaker biographical information: <\/strong>Strategic leader with over 19 years of experience in the Real Estate sector, including nearly 5 years as a freelancer articulating corporate vision, overcoming challenging business issues, and delivering on high-impact decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abstract\/Snapshot: <\/strong>Dr. K.S. Lakshmi from the Department of Marketing hosted a panel discussion for PGDM students. Mr. Karthik M.V. and the student panel spoke on the topic of \u201cDisruption in Marketing in the Neo Normal and Beyond.\u201d After the panel presented a detailed discussion of the marketing trends, the students bombarded the speaker with questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event began with Prof. Shiva Prakash introducing the speaker, followed by a debate among the student panel members, and then the speaker\u2019s presentation.<br>The flow event consists of<br>An examination of the marketing strategy-<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Anshu: Marketing concept\u2014no changes at all\u2014need to be satisfied. WFH caused a disruption to what had been down for days.<br>Shriram: Brand Marketing Mix Strategies \u2013 One or two examples of marketing mix strategies. Focus on fundamentals and price offerings with safety and hygiene (STD COVID Protocols) are the four Ps.<br>Ashmita: Covid strategies with one or two brand examples Brands must be innovative and empathic in order to survive. Consumers demand convenience as a result of Digital &amp; Real-Time Solutions at WFH<\/li><li>Jayadeep: What happened to entertainment during the COVID era? There are no theatres and people are leaving because of the OTT\/Netflix boom. There are no events or brand activations of any kind.<\/li><li>Amrit: Brand\/Advertising Communications Changes<br>Rather than focusing on product advertising, Amazon and Cadburys\u2019 Diwali promotions focused on social advertising to gain consumer trust and loyalty.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Later student panel discussed on the Consumer Lifestyle Changes<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Anshu : Independence era 1947<\/li><li>Shriram : Post Independence \u2013 1964 Baby Boomers<\/li><li>Amrit : Gen X 1965 -80<\/li><li>Ashmita : Millennials\/Gen Y: 1981-1996<\/li><li>Jayadeep : Gen Z 1997 -2014<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Followed by the speaker presentation and views on the panel discussion and his views on the topic.<br>Followed by the conclusion by Prof. Shiva Prakash with a peep into environmental marketing.<br><strong>Learnings from the event: <\/strong>The students were able to get an insight into the new marketing trends<br>post covid<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Feedback from students: <\/strong>Students enjoyed the session and were impressed by the speaker.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>About ISBR: ISBR Business School, Bangalore-based, Top Class B School for PGDM or MBA, Consistently ranked as best B School in India, AICTE-CII Platinum Category, with multiple specializations.<\/em><\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Speaker biographical information: Strategic leader with over 19 years of experience in the Real Estate sector, including nearly 5 years<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[449,482],"tags":[1420,1421,1422,1423,292,698,1207,340,1424,1425,1426],"class_list":["post-6723","post","type-post","status-publish","format-standard","hentry","category-guest-lectures","category-marketing-guest-sessions","tag-baby-boomers","tag-disruption","tag-gen-y","tag-independence-era-1947","tag-isbr","tag-isbr-bangalore","tag-marketing","tag-marketing-club","tag-millennials","tag-neo-normal","tag-prof-shiva-prakash"],"_links":{"self":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/6723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/comments?post=6723"}],"version-history":[{"count":1,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/6723\/revisions"}],"predecessor-version":[{"id":10701,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/6723\/revisions\/10701"}],"wp:attachment":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/media?parent=6723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/categories?post=6723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/tags?post=6723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}