{"id":9338,"date":"2026-02-18T16:15:00","date_gmt":"2026-02-18T16:15:00","guid":{"rendered":"https:\/\/isbr.in\/blogs\/sustainable-fashion-consumer-research-fpm-viva-voce\/"},"modified":"2026-09-22T12:39:28","modified_gmt":"2026-09-22T07:09:28","slug":"sustainable-fashion-consumer-research-fpm-viva-voce","status":"publish","type":"post","link":"https:\/\/isbr.in\/blogs\/sustainable-fashion-consumer-research-fpm-viva-voce\/","title":{"rendered":"Sustainable Fashion Consumer Research: FPM Viva Voce"},"content":{"rendered":"\n

Research on sustainable fashion and consumer behavior is gaining growing attention as businesses and consumers shift toward environmentally responsible practices. At ISBR Research Center, Bangalore, this important area of research reached a significant academic milestone with the successful Viva Voce of Mrs. Soundravalli R (FPM02\u20132020)<\/strong> under the Fellow Program in Management (FPM).<\/p>\n\n\n\n

Her doctoral thesis, titled \u201cSocial Learning and Its Impact on the Purchase Intention for Recycled and Upcycled Apparel Products,\u201d<\/strong> contributes valuable insights to the intersection of consumer behavior, sustainability, and fashion marketing.<\/p>\n\n\n\n

Social Learning and Sustainable Fashion: Significance of the Research<\/h2>\n\n\n\n

The global shift toward sustainable fashion and environmentally responsible consumption has increased the demand for research that explains how consumers adopt eco-friendly products.<\/p>\n\n\n\n

Through her study on sustainable fashion consumer research, Mrs. Soundravalli examined how social learning mechanisms influence the purchase intention of recycled and upcycled apparel products. Her research highlights how social influence can encourage consumers to make more responsible fashion choices, supporting the growth of sustainable apparel markets. The study integrates multiple perspectives from consumer psychology, sustainability studies, and marketing strategy to provide actionable insights for organizations promoting eco-friendly fashion.<\/p>\n\n\n\n

Her research framework explores:<\/p>\n\n\n\n

    \n
  • Social learning and peer influence in sustainable purchasing<\/li>\n\n\n\n
  • Consumer perception of recycled and upcycled apparel<\/li>\n\n\n\n
  • Behavioral drivers of sustainable fashion adoption<\/li>\n\n\n\n
  • Marketing strategies for environmentally responsible apparel brands<\/li>\n<\/ul>\n\n\n\n

    Examination Committee Members<\/h2>\n\n\n\n

    The viva voce examination was evaluated by a distinguished doctoral committee comprising experienced academicians and research leaders.<\/p>\n\n\n\n

    Examination Committee<\/strong><\/p>\n\n\n\n

      \n
    • Dr. Lakshmi K. S.<\/strong> \u2013 Chairperson & Research Guide
      <\/li>\n\n\n\n
    • Dr. Anandram K. S.<\/strong> \u2013 Senior Director, ISBR Business School
      <\/li>\n\n\n\n
    • Dr. Manikandan M K M<\/strong> \u2013 External Examiner, Associate Professor, Christ University
      <\/li>\n\n\n\n
    • Dr. M. R. Jhansi Rani<\/strong> \u2013 Director, ISBR Research Centre
      <\/li>\n\n\n\n
    • Dr. Shabistha Booshan<\/strong> \u2013 RAC Member
      <\/li>\n\n\n\n
    • Dr. Balachandar S<\/strong> \u2013 RAC Member<\/li>\n<\/ul>\n\n\n\n

      Doctoral Achievement at ISBR Research Center<\/h2>\n\n\n\n

      Following a detailed evaluation of the thesis and the successful defense, the Doctoral Committee unanimously recommended the award of the Fellow Program in Management (FPM)<\/strong> to Mrs. Soundravalli R (FPM02\u20132020)<\/strong>.<\/p>\n\n\n\n

      ISBR Research Center extends heartfelt congratulations to Mrs. Soundravalli R on this outstanding academic accomplishment.<\/p>\n\n\n\n

      \"\u201cFPM<\/figure>\n\n\n\n

      About ISBR Business School: <\/strong>ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school\u2019s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students<\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"

      Research on sustainable fashion and consumer behavior is gaining growing attention as businesses and consumers shift toward environmentally responsible practices.<\/p>\n","protected":false},"author":0,"featured_media":9339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[3750,71,3751,40,3752,3753],"class_list":["post-9338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fellow-program-in-management","tag-consumer-behavior-sustainable-apparel","tag-fellow-program-in-management","tag-fpm-final-viva-voce","tag-isbr-research-centre","tag-recycled-and-upcycled-fashion-research","tag-sustainable-fashion-research-india"],"_links":{"self":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/comments?post=9338"}],"version-history":[{"count":1,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9338\/revisions"}],"predecessor-version":[{"id":11522,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9338\/revisions\/11522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/media\/9339"}],"wp:attachment":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/media?parent=9338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/categories?post=9338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/tags?post=9338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}