ISBR believes in the power of research and innovation as the cornerstone of academic excellence and societal progress. Our faculty and students contribute groundbreaking work that addresses pressing global challenges, from management strategies to emerging technologies. By fostering a culture of exploration and creativity, we aim to inspire future leaders and drive impactful knowledge forward.<\/p>\n\n\n\n
0.1 Reference [5] S. Manikandan Atharva Singh Ashutosh Nayak Janhavi R Kowligi. \u201cA Study on Behavioral Implications of Buy Now Pay Later and theillusion of affordability and underestemiation of debt among digital Payment Customers\u201d. In: 14th International Conference on Contemprorary Issues in Management. February, 2026.<\/p>\n\n\n\n [6] Senthilvelan. \u201cFinancial Performance of Indian Public Sector Banks: An Inferential Analysis of Efficiency, Profitability and asset quality (2021-2023)\u201d. In: 14th International Conference on Contemprorary Issues in Management. February 2026.<\/p>\n\n\n\n [7] Leonard L Agastine A Karpagavalli G Balachandar S. \u201cCtrl+Alt+Toon: is Cartoon Network Rebooting fro Gen Alpha?\u201d In: 2nd IIM Nagpur Case Research Conference 2026. February 2026.<\/p>\n\n\n\n [8] Nila A Chotai Madan Gowda K J Sonalika Sarangi. \u201cDevyani International and the Biryani Bet: Scooping Up Sky Gate Hospitality\u201d. In: 2nd IIM Nagpur Case Research Conference 2026. February 2026.<\/p>\n\n\n\n [9] Preshth Bharadwaj Karpagavalli G Prabakar S Sivani S. \u201cGreener threads in the Indian textile supply chain: An NRBV perspective on strategic sustainability orientation, green practices, and adoption intentions with multi-stage mediation and demographic moderation.\u201d In: INTERNATIONAL CONFERENCE ON SUSTAINABILITY-LED TRANSFORMATION IN BUSINESS AND SOCIETY (SLTBS 2026) With the Theme of TOWARDS A SUSTAINABLE FUTURE: REIMAGINING SOCIETY THROUGH INNOVATION, INCLUSION, AND IMPACT. February 2026.<\/p>\n\n\n\n [10] Balaji S. \u201cNext-Gen Innovation in Global Commerce\u201d. In: \u201cCommerce in Transition: Global Trends in Innovation, Ethics and Strategies\u201d,conducted by Adhiyaman Arts and Science College for Women, Uthangarai, Krishnagiri, TN. February 2026.<\/p>\n\n\n\n About ISBR Business School: <\/strong>ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school\u2019s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students<\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":" ISBR believes in the power of research and innovation as the cornerstone of academic excellence and societal progress. Our faculty<\/p>\n","protected":false},"author":0,"featured_media":6510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[71,40,263,264,265],"class_list":["post-9350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fellow-program-in-management","tag-fellow-program-in-management","tag-isbr-research-centre","tag-research-collaboration-2","tag-research-based-education","tag-research-publications"],"_links":{"self":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/comments?post=9350"}],"version-history":[{"count":1,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9350\/revisions"}],"predecessor-version":[{"id":11526,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9350\/revisions\/11526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/media\/6510"}],"wp:attachment":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/media?parent=9350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/categories?post=9350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/tags?post=9350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/strong>[1] Karpagavalli G Nandini Shivananjappa. \u201cPricing strategies in the Indian granite export industry: determinants, market effectiveness, and post-pandemic implications\u201d. In: International Journal of Export Marketing, (ISSN online 2059-0903), Peer Reviewed 7.1 (Feb. 2026), pp. 29\u201344. doi: 10.1504\/IJEXPORTM.2025.151438<\/a>.
[2] Nethravathi Y C Nila A Chotai. \u201cTechnology Modernization and Rural Livelihood Resilience: Institutional Transformation in Karnataka\u2019s Sericulture Economy\u201d. In: Journal of International Commercial Law and Technology, (ISSN: 1901-8401), ABDC-C 7.1 (Feb. 2026), pp. 577\u2013586.
url: https : \/ \/ jiclt . com \/ article \/ technology \u2013 modernization \u2013 and \u2013 rural \u2013 livelihood \u2013
resilience-institutional-transformation-in-karnataka-s-sericulture-economy-378\/<\/a>.
[3] Nethravathi Y C Nila A Chotai. \u201cInstitutional Pathways to Women\u2019s Economic Empowerment: Micro-Level Evidence from India\u2019s Rural Livelihood Economy\u201d. In: Anusandhanvallari, (ISSN 2229-3388), UGC 1 Feb. 2026), pp. 379\u2013392. url: https:\/\/www.psvmkendra.com\/index.php\/journal\/article\/view\/1073\/897<\/a>.<\/p>\n\n\n\n
0.2 Case Study Publication<\/strong>
[4] Preshth Bhardwaj Manish Kothari R. Narasimhan Leonard L Anand Manivannan Karpagavalli G. \u201cPORTEA MEDICAL: A CASE STUDY ON HOME HEALTHCARE INNOVATION IN INDIA\u201d. In: ICRC, (ISSN (Online):09749497),PeerReviewed(Feb.2026).url:https:\/\/www.caseresearchaima.in\/frontend\/product_display\/1734.<\/p>\n\n\n\n
0.3 Conference<\/strong><\/p>\n\n\n\n