{"id":9518,"date":"2026-04-18T08:15:00","date_gmt":"2026-04-18T08:15:00","guid":{"rendered":"https:\/\/isbr.in\/blogs\/early-tech-exposure-gen-z-isbr-fpm-viva-success\/"},"modified":"2026-09-22T12:39:29","modified_gmt":"2026-09-22T07:09:29","slug":"early-tech-exposure-gen-z-isbr-fpm-viva-success","status":"publish","type":"post","link":"https:\/\/isbr.in\/blogs\/early-tech-exposure-gen-z-isbr-fpm-viva-success\/","title":{"rendered":"Early Tech Exposure &amp; Gen Z: ISBR FPM Viva Success"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">ISBR Research Center a leading institution in management education, proudly hosted the Final Public Viva Voce of Mrs. Sneha Rao (FPM12-2020) on April 8, 2026, at its Electronics City campus in Bangalore. This milestone highlights the institute\u2019s commitment to academic excellence, research innovation, and doctoral-level scholarship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mrs. Rao\u2019s achievement reflects not only her dedication but also ISBR\u2019s strong research ecosystem that nurtures future thought leaders in business and management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doctoral Research on Gen Z Consumer Behavior and Technology Exposure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A key highlight of the FPM Viva Voce ISBR Sneha Rao event was her doctoral thesis titled:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cThe Influence of Early Technology Exposure on the Consumer Behavior of Gen Z and Gen Alpha: Examining Limited External Exposure (LEE) and Its Impact on Social Validation and Resilience.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her research dives deep into modern digital ecosystems, exploring how early exposure to technology influences:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumer decision-making patterns<\/li>\n\n\n\n<li>Social validation tendencies<\/li>\n\n\n\n<li>Psychological resilience among younger generations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This study contributes significantly to Gen Z consumer behavior research and offers actionable insights for marketers, educators, and policymakers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guidance, Evaluation, and Academic Rigor at ISBR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mrs. Sneha Rao conducted her research under the expert guidance of Dr. Anand Shankar Raja M, Assistant Professor at ISBR Business School. The thesis was externally evaluated by Dr. Kavitha R from CHRIST (Deemed to be University), Bengaluru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The viva voce panel included distinguished academicians and research experts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dr. Anand Shankar Raja M \u2013 Chairperson &amp; Research Guide<\/li>\n\n\n\n<li>Dr. Anandram K. S. \u2013 Senior Director<\/li>\n\n\n\n<li>Dr. Kavitha R \u2013 External Examiner<\/li>\n\n\n\n<li>Dr. M. R. Jhansi Rani \u2013 Director, Research Centre<\/li>\n\n\n\n<li>Dr. Shabista Booshan \u2013 RAC Member<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The presence of such an esteemed panel ensured rigorous academic evaluation, reinforcing ISBR\u2019s reputation as a top-tier research institution in India.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-id=\"9514\" src=\"https:\/\/isbr.in\/blogs\/wp-content\/uploads\/2026\/09\/Research.png\" alt=\"Doctoral viva examination panel at ISBR Business School for FPM program\" class=\"wp-image-9514\" width=\"650\" height=\"433\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-id=\"9515\" src=\"https:\/\/isbr.in\/blogs\/wp-content\/uploads\/2026\/09\/Research-2.png\" alt=\"\u201cSneha Rao\" class=\"wp-image-9515\" width=\"650\" height=\"433\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-id=\"9516\" src=\"https:\/\/isbr.in\/blogs\/wp-content\/uploads\/2026\/09\/Research-3.png\" alt=\"\u201cSneha Rao presenting FPM Viva Voce research\" class=\"wp-image-9516\" width=\"650\" height=\"433\"\/><\/figure>\n\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FPM Viva Voce ISBR Sneha Rao: Key Highlights of the Defense<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During the defense, Mrs. Rao delivered a structured and impactful presentation covering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research objectives and conceptual framework<\/li>\n\n\n\n<li>Methodology and data-driven analysis<\/li>\n\n\n\n<li>Key findings and managerial implications<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Her responses to questions demonstrated:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong conceptual clarity<\/li>\n\n\n\n<li>Analytical depth<\/li>\n\n\n\n<li>Expertise in digital consumer psychology<\/li>\n\n\n\n<li>Understanding of generational behavior trends<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The committee appreciated her ability to integrate early technology exposure impact with real-world consumer insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impact of Research on Future Business and Society<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The implications of Mrs. Rao\u2019s research extend beyond academia. Her findings provide valuable insights for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital marketers targeting Gen Z and Gen Alpha<\/li>\n\n\n\n<li>EdTech platforms designing youth engagement strategies<\/li>\n\n\n\n<li>Policymakers addressing digital well-being<\/li>\n\n\n\n<li>Organizations building resilient future consumers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Her work bridges the gap between technology exposure and behavioral science, making it highly relevant in today\u2019s digital-first world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Celebrating Academic Excellence at ISBR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The FPM Viva Voce ISBR Sneha Rao milestone is a testament to ISBR Research Center dedication to fostering research excellence and innovation. Mrs. Rao\u2019s work sets a benchmark in understanding evolving consumer behavior in the digital age.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ISBR extends heartfelt congratulations to her and wishes continued success in her academic, research, and professional journey.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/isbr.in\/blogs\/wp-content\/uploads\/2026\/09\/Research-1.jpg\" alt=\"Doctoral viva examination\" class=\"wp-image-9517\" width=\"650\" height=\"433\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>About ISBR Business School: <\/strong>ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school\u2019s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students<\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>ISBR Research Center a leading institution in management education, proudly hosted the Final Public Viva Voce of Mrs. Sneha Rao<\/p>\n","protected":false},"author":0,"featured_media":9519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[179,180,71,181,182,183],"class_list":["post-9518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fellow-program-in-management","tag-doctoral-viva-success-india","tag-early-technology-exposure-impact","tag-fellow-program-in-management","tag-fpm-viva-voce-isbr","tag-gen-z-consumer-behavior-research","tag-isbr-research-center"],"_links":{"self":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/comments?post=9518"}],"version-history":[{"count":1,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9518\/revisions"}],"predecessor-version":[{"id":11564,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9518\/revisions\/11564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/media\/9519"}],"wp:attachment":[{"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/media?parent=9518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/categories?post=9518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbr.in\/blogs\/wp-json\/wp\/v2\/tags?post=9518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}