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Research Publications

 

Research Publications: 2021-2022

 

Working Professionals’ Perception On Virtual Learning During The Covid-19 Pandemic In Bangalore, India”

Dr.Jhansi Rani M R
Name of the Journal/Publisher & Place of Publication : NavaJyoti, International Journal of Multi-Disciplinary Research.
ISSN: 2456-3781 Volume 5, Issue 2

Motives Driving the Entrepreneurial Thought: An Empirical Study on Micro Entrepreneurs

Dr. Y. Lakshman Kumar
Name of the Journal/Publisher & Place of Publication : Design Engineering.
ISSN: 0011-9342

Case Study on Marketing

Prof. Lanna Lalithan
Name of the Journal/Publisher & Place of Publication : McGraw Hill Education , B2B marketing- South Asian perspective.
5th edition

Need for Effective Risk Management Strategy during Software Development Process – A Holistic View

Dr Raghavi K Bhujang
Name of the Journal/Publisher & Place of Publication : Int. Jnl. of Advanced Networking & Applications (IJANA) Special Issue.
ISSN 2511-2518, Vol.12 No.13

COVID 19- A Metamorphosis In Indian Higher Education Institutions with Technology Infused Learning

Dr Sheetal Mahendher & Veena Shenoy
Name of the Journal/Publisher & Place of Publication : Psychology and Education.
ISSN: 3208-3217

Case Study: Impact of talent Management on IT Sector: Making HR Agile

Veena Shenoy
Name of the Journal/Publisher & Place of Publication : TKM International Journal for Research In Management,.
ISSN: 2455-684x

(PRE- PRINT ) Employee Affection Strategies through Employer Branding: Evidence from Indian Manufacturing Sector

Veena Shenoy
Name of the Journal/Publisher & Place of Publication : International Journal of Business and Globalization
ISSN: 1753-3635

Role of digital platforms in bridging employee - employer relationship gap: A Study with reference to select MSME‘s in Bangalore

Dr. Savitri Jayant G
Name of the Journal/Publisher & Place of Publication : Journal of Xidian University
ISSN :1001-2400

Leadership Challenges of Women in Virtual Work: A comparative study between IT and Educational Sector

Dr. Savitri Jayant G
Name of the Journal/Publisher & Place of Publication : Journal of Huazhong University of Science and Technology
ISSN: 1671-4512

COVID-19 Awareness of People and its Impact on Lifestyle and various Sectors of the Economy

Dr Sheetal Mahendher
Name of the Journal/Publisher & Place of Publication : Empirical Economics Letters
ISSN: 1681 8997

Impact of Covid -19 on digital entertainment industry

Dr Sheetal Mahendher
Name of the Journal/Publisher & Place of Publication : Sambodhi
ISSN: 2249-6661

Sentimental Analysis on the Union Budget, India-2020

Dr Sheetal Mahendher
Name of the Journal/Publisher & Place of Publication : High Technology Letters
ISSN : 1006-6748

COVID-19: Lockdown-Perception of Faculty and Students towards Life, Society, Teaching, and Learning.

Dr Sheetal Mahendher
Name of the Journal/Publisher & Place of Publication : Journal of Contemporary Issues in Business and Government
ISSN: 2811 2833

Slim Pickings and Hungry Strays in COVID-19

Dr Sheetal Mahendher
Name of the Journal/Publisher & Place of Publication : Sage Publication: Sage Business case Originals
ISBN: 9781529764093

Impact of COVID-19 on Shared Accommodations and Paying Guests (PG) - An Owner's Perspective

Dr Sheetal Mahendher
Name of the Journal/Publisher & Place of Publication : Post Covid Practices 1.0
ISBN : 978-93-5445-907-8

COVID-19 Pandemic, Vaccination - Rural, Urban and Religious Perspectives

Prof. Veena Shenoy
Name of the Journal/Publisher & Place of Publication : ISBR Management Journal
ISSN: 2456-9062

Factors affecting antecedence of Impulsive buying behaviour in Fashion Industry

Dr. Y Lakshman Kumar
Name of the Journal/Publisher & Place of Publication : Journal of Huazhong University of Science and Technology
ISSN- 671-4512

Knowledge of Small Traders on Goods and Services Tax in Bangalore City with respect to Pre COVID

Prof Usha and Prof Venkatesh bhaskar
Name of the Journal/Publisher & Place of Publication : EEL Empirical Economics Letters, 20 (Special Issue 4) (June 2021)
ISSN 1681 8997

Impact of Consumer Behaviour Based on Store Atmospherics

Dr Balagouda Patil , Dr. Guru Basava Aradhya S, Prof Sateesh Kumar TK, Mr. B Sampath Kumar, Mr. M Shiva Shankar
Name of the Journal/Publisher & Place of Publication : Palarch’s Journal Of Archaeology Of Egypt/Egyptology 18(9).
ISSN 1567-214x

Impact of COVID 19 on Managing Organizations Virtually: A Study on Strategic Changes with Reference to Teaching Professional

Dr Savitri Jayant, Dr. Nilla Chotai, MR Suji Raga Priya,
Name of the Journal/Publisher & Place of Publication : EEL Empirical Economics Letters, 20 (July 2021)
ISSN 1681 8997

DEMATEL Analysis to determine the factors affecting dropout in MOOCS

Dr. YLK, Madan Gowda K J
Name of the Journal/Publisher & Place of Publication : Empirical Economics Letters, 20 (Special Issue 5) (July 2021)
ISSN 1681 8997

Common biases found in the workplace: visible and invisible inequalities

Prof. Veena Shenoy and Mohan Kumar
Name of the Journal/Publisher & Place of Publication : Emerald Publishing Limited
ISSN 1475-4398

REVOLUTIONIZING RECRUITMENT BY EQUALIZING THE QUOTIENTS: MACHINE EQ AND HUMAN IQ

Dr Guru Basava Aradhya S, Mr Prajwal, Ms Jovitha
Name of the Journal/Publisher & Place of Publication : ANVESAK
ISSN : 0378 – 4568

EFFECTIVENESS OF ARTIFICIAL INTELLIGENCE ON BUSINESS DECISIONS IN IT INDUSTRY

Dr Y Lakshman Kumar, Dr Guru Basava Aradhya S
Name of the Journal/Publisher & Place of Publication : Tianjin Daxue Xuebao (Ziran Kexue yu Gongcheng Jishu Ban)/ Journal of Tianjin University Science and Technology ; E-Publication: Online Open Access; Vol:54 Issue:06:2021; doi: https://doicatalog.org/19.4102/jtus.v54i6.3451
ISSN (Online): 0493-2137

Impact of Employer Branding on Work-Life-balance of IT Employees in Bangalore

Dr Guru Basava Aradhya S
Name of the Journal/Publisher & Place of Publication : Palarch’s Journal of Archaeology of Egypt/Egyptology, Q3; ; Volume -18, Issue - 9; July 2021
ISSN NO: 1567-214X

IMPACT OF 3+2+2 WORK SCHEDULE ON ITES SECTOR

Dr Guru Basava Aradhya S
Name of the Journal/Publisher & Place of Publication : Palarch’s Journal of Archaeology of Egypt/Egyptology, Q3; ; Volume -18, Issue - 9; July 2021
ISSN NO: 1567-214X

An Analysis Of Brand Awareness Levels And Its Impact On Brand Salience Of Pepsico

Dr Y Lakshman Kumar, Dr Guru Basava Aradhya S
Name of the Journal/Publisher & Place of Publication : Turkish Journal of Computer and Mathematics Education; Vol.12 No.13(2021),
ISSN NO: 2511-2518

E-Grocery: The Driving Forces Of Consumer Behaviour

Dr Guru Basava Aradhya S
Name of the Journal/Publisher & Place of Publication : Turkish Online Journal of Qualitative Inquiry (TOJQI); Volume 12, Issue 5
ISSN NO: 4047-4053

An Ethnographic Insight Into ‘Consumer Purchase Behaviour’ during the Lockdown owing to COVID-19 Pandemic: A Study Taken in Bangalore with special reference to Kirana Stores

Dr Guru Basava Aradhya S, Dr KS Lakshmi KS, Ms Niveditha SB
Name of the Journal/Publisher & Place of Publication : EEL Empirical Economics Letters, 20 (Special Issue 4) (June 2021)
ISSN 1681 8997

Customer Relationship Management: A Study on Retail Communication Mix of Discount Stores

Dr Guru Basava Aradhya S
Name of the Journal/Publisher & Place of Publication : EEL Empirical Economics Letters, Volume 20 (Special Issue 4)
ISSN 1681 8997

IMPACT OF CONSUMER BEHAVIOR BASED ON STORE ATMOSPHERICS

Dr Guru Basava Aradhya S
Name of the Journal/Publisher & Place of Publication : Palarch’s Journal of Archaeology of Egypt/Egyptology,
ISSN NO: 1567-214X

"Sustainable Leadership - A Vital Determinant in VUCA World"

Dr. Jhansi Rani
Name of the Journal/Publisher & Place of Publication : ADVANCING RESEARCH FOR INNOVATION, SUSTAINABILITY AND ENHANCEMENT
ISBN 978-93-91303-22-8

Fostering Analysis of Livelihood Pre and Post Covid-19 using ML Techniques

Dr. Sheetal Mahendher
Name of the Journal/Publisher & Place of Publication : IEEE
ISBN:978-1-6654-1704-4

Research Publications: 2020-2021

 

Virtual Strike : Ban of 59 Chinese Apps in India and Users and Non-Users Perceptions,

Dr. Sheetal Mahendher
Name of the Journal/Publisher & Place of Publication : High Technology Letters Journal
ISSN: 1006-6748, Vol. 26, issue 8, pp. 841-848

Impact of knowledge management on IT sector Performance

Dr. Sheetal Mahendher
Name of the Journal/Publisher & Place of Publication : PalArch's Journal of Archaeology of Egypt/Egyptology
ISSN: PJAEE, 17(12)

An Empirical study on effect of Brands on Product Returns,

Dr.Karpagam T
Name of the Journal/Publisher & Place of Publication : ISBR Management Journal
ISSN : 2456- 9062, Vol 6, Issue 1

A Study on the Impact of Digitalization in Business Processes

Dr. Raghvai K Bhujang
Name of the Journal/Publisher & Place of Publication : 2nd International Conference on Innovative Mechanisms for Industry Applications
ISBN: 978-1-7281-4166-4

An Empirical Methodology to evade Risk Propagation by Identification of Risk at initial stages of Software Development

Dr. Raghvai K Bhujang
Name of the Journal/Publisher & Place of Publication : Journal of Test Engineering and Management
ISSN : 01934120, Vol.83

A study of work life balance(WLB) among the women employees in the garment sector

Prof. Pooja Vishnoi
Name of the Journal/Publisher & Place of Publication : ISBR Management Journal
ISSN : 2456- 9062, Vol.6, Issue 1

Study on the performance Indicators for B - School from the Students Perspective

Dr. Lakshmi K S
Name of the Journal/Publisher & Place of Publication : International Journal of Management Studies
ISSN : 2231-2528, Vol. VII

Challenges faced in online education of school going children - a parents perspective

Dr. Lakshmi K S
Name of the Journal/Publisher & Place of Publication : ISBR Management Journal
ISSN : 2456-9062, Vol.6, Issue 1

COVID 19 Lockdown Technology Adaption, Teaching, Learning, Students Engagement and Faculty Experience

Prof. Veena Shenoy
Name of the Journal/Publisher & Place of Publication : Mukt Shabd Journal
ISSN : 2347-3150

COVID 19 – Technology Adoption, Teaching, Learning, Students Engagement and Faculty Experience

Dr. Sheetal Mahendher
Name of the Journal/Publisher & Place of Publication : Mukt Shabd Journal
ISSN : 2347-3150

Management Education Curriculum & Industry Expectations – Diagnosing and Filling the Gap”

Dr.Jhansi Rani M R
Name of the Journal/Publisher & Place of Publication : Gazi University Journal of Science (SCOPUS).
ISSN : 13039709

Service quality and patients satisfaction: primary health career centers in rural Karnataka,

Prof. Veena Shenoy
Name of the Journal/Publisher & Place of Publication : Journal of Xi’an University of Architecture and Technology.
ISSN : 1006-7930

Impact of Knowledge Management on IT Sector

Dr Sheetal Mahendher
Name of the Journal/Publisher & Place of Publication : PalArch's Journal of Archaeology of Egypt/ Egyptology.
ISSN:1567-214x

Coca Cola India and its distribution channel: A selection by Analytic Hierarchy Process (AHP).

Veena Shenoy
Name of the Journal/Publisher & Place of Publication : High Technology Letters.
ISSN : 1006-6748

The existentialism of digitalization era in Human Resources.

Veena Shenoy
Name of the Journal/Publisher & Place of Publication : Mukt Shabd Journal.
ISSN : 2347-3150

Research Publications: 2019 - 2020

 

Volatile Emotions put you off at the workplace: A modern approach to emotional Intelligence

Dr.Jhansi Rani M R
Name of the Journal/Publisher & Place of Publication : ISBR Management Journal
ISSN : 2456 – 9062, Vol 5, Issue 1

Need for Effective Risk Management Strategy during Software Development Process - A Holistic View

Dr. Raghvai Bhujang
Name of the Journal/Publisher & Place of Publication : Journal of Advanced Networking & Applications
ISSN : ISSN: 0975 0282, Volume 10, Issue 5

Need for Effective Risk Management Strategy during Software Development Process - A Holistic View

Dr. Raghvai Bhujang
Name of the Journal/Publisher & Place of Publication : Journal of Advanced Networking & Applications
ISSN : 0975 0282, Volume 10, Issue 5

Risk Measurement with CTP2 on Software Development Process

Dr. Raghvai Bhujang
Name of the Journal/Publisher & Place of Publication : Smart Intelligent Computing and Applications pp 601-616, Part of the Smart Innovation, Systems and Technologies book series
ISSN : 978-981-32-9690-9_66, volume 160

Analytical Study on the Impact of GST on Retail Sector": With Reference to Dmart Financial Performance

Ms. Usha N
Name of the Journal/Publisher & Place of Publication : ISBR Management Journal
ISSN: 2456-9062, Vol.5, Issue 1

A digital pathway for organisational performance and success

Dr. Udaya Shankar
Name of the Journal/Publisher & Place of Publication : UGC recognized International Journal of Advance and Innovative Research ( IJAIR)
ISSN: 2394 – 7780

Marketing strategies for the discerning New women- can women's magazines be far behind?

Dr. Lakshmi KS
Name of the Journal/Publisher & Place of Publication : International Journal of Managemnt and social sciences, speakfoundation
ISSN

Leadership effectiveness in UVCA World

Dr. Udaya Shankar
Name of the Journal/Publisher & Place of Publication : UVCA World by MP Birla Institute of Managemnt
ISSN