Programs
PGDM in Product Management
PGDM in Product Management is a 2 year AICTE Accredited degree program that is globally validated and industry accepted. Unlike general management programs, you learn the general principles of management, business and leadership but also specialize in new age Product skills which demands a premium in this age of digital transformation. Not your usual academic PGDM program. Access to theory is easy (and often free) but skill building requires experiential learning.
Eligibility:
Graduate in any discipline from recognized University with a minimum aggregate of 50% marks (45% in case of SC/ST) in the qualifying examination.
Early stage professionals keen on a Product careers.
Working executives seeking to transition into the Product function.
A high score GMAT/CAT/XAT/MAT/CMAT/ NMAT / ISBR Aptitude Test is desirable
Program Highlights:
New-age Skills
Experiential Pedagogy
Hands-on Learning
Practitioner Faculty
Career Focused
Experiential Learning through Innovation LabsTM & Skill LabsTM
Innovation LabsTM is a sandbox environment where you practice entrepreneurial venture creation from idea to business plan with real customers before you graduate. Foster the mindset of starting and growing a business. "Learning by Doing" in Skill LabsTM is designed to help you build demonstrable assets and confidence to manage workplace challenges.
Modular Curriculum that focuses on New-Age Skills
The sole focus is to build industry ready, new-age skills, where academics are augmented with best practices, where exams are supplemented by skillathons and studying is complemented by “Learning by Doing”.
Hands-on Learning
Hands-on practice driven learning through application exercises. Pedagogy consists of simulations, cases, limited and longitudinal integrated projects. Real time assessments through skillathons and industry challenges.
Practitioners as Faculty
Courses are hand-picked by industry experts for relevance and delivered by practitioner faculty to bring real world industry challenges from boardroom to classroom.
Career Path Planning
Building Personal Brand and Assets Portfolio, Assessments driven Career Mapping, Interviewing & Resume clinic, Industry Networking with Hiring Managers.
Top Skills You Will Learn
- Conducting User Research
- Creating Prototypes
- Forumulting UI & UX Design
- Employing Design Thinking
- Creating User Story Mapping
- Executing GTM Strategy
- Planning & Executing Digital Marketing
- Supporting Sales Enablement
- Undertaking Business modeling
- Generating Value Proposition Design
- Documenting Product Planning & Prioritization
- Assessing Market Sizing & Launch Planning
- Formulating Budgets
- Leveraging Data Driven decisions
- Formulating Success Metrics
CORE COURSES
Product Management Fundamentals
Productizing Frameworks, Business Models, Monetization Models, Product Management Roles
Value Proposition Design
Voice of the Customer, Customer Insighting, Problem Discovery, Value Proposition, MVP, Hypothesis Design, Testing Value Propositions
Product Design
Prototyping with Visual Design & Mapping Optimized Customer Interactions
Agile Product Management
Personas, Agile User Stories, Prioritization & Roadmapping, Scrum models & Release Management. Understanding SAFE & DevOps.
Digital Product Management
Lean Entrepreneurship with Innovation LabsTM
Understanding lean, Faster and predictable Problem-Solution and Product-Market fit. Business plan, product plan, finance plan, marketing plan - end to end through field immersions, real customer interactions
ADVANCED COURSES
Art of Story Telling
Data Dump to Presenting Zen. Systematically building Executive Presence. Mastering Data Visualization, Story Structure, voice, body language
Product & Growth Marketing
Go to Market- Positioning, Marketing/Launch Planning. Content & Thought Leadership driven Inbound Marketing. Metrics Driven Customer Acquisition Growth Hacking Techniques. Organic and Paid Campaigns, Performance Marketing with Google Adwords, Linkedin and FB. Social Media Marketing.
Product Strategy
Strategic Thinking, & AnalysisModels, Portfolio Management, Long term Roadmapping
Product Finance
Assessing and building new business financial models, startup valuations, Participate in financial business decision making confidently!
Product Analytics
Course Content :
| TRIMESTER I Core Course |
TRIMESTER II Core Course |
TRIMESTER III Core Course |
|---|---|---|
| Managerial Economics | Macroeconomics & Business Environment | HRM |
| Business Communication | Corporate Finance | Product & Digital Strategy |
| Financial Statements & Analysis | Innovation Labs | Project Management |
| Marketing Management - I | Marketing Management -II | New Age Banking & Fintech |
| Principles of Management | Quantitative Techniques - II | Leadership |
| Organizational Behaviour - I | Organizational Behaviour -II | Strategic credit Management/ Econometrics |
| Quantitative Techniques - I | Industry Trends - Analysis & Insights | Research Methodology |
| UX & Product Design (Tri - IV) | Digital Business | Disaster Management |
| Leading & Managing Product Teams (Tri - V) | Advanced Excel | Basics of Analytics |
| Product Management Fundamentals | Art of Storytelling | Value Proposition Design |
Industry Internship
| TRIMESTER IV Elective Course |
TRIMESTER V Elective Course |
|---|---|
| UX & Product Design | Product & Digital Strategy |
| Market Analysis | Product Finance |
| Agile Product Management | Digital Product Management |
| Product & Growth Marketing | Data Analytics for Product Leaders |
| Leading & Managing Product Teams | Innovation Labs 201 |
| Innovation Labs 101 |
Certification Workshops
| TRIMESTER VI |
|---|
| Dissertation |