BACHELOR OF BUSINESS ADMINISTRATION (BBA)

About BBA of Bangalore University at ISBR :

Bachelor of Business Administration is a new generation foundation course for Administration and Management Aspirants from Bangalore University. The course consists of six semesters and a title dissertation project.

BBA at ISBR is designed with the new concept of "Get More than Just a Graduate Degree". Few things that sets it apart from the rest are paid internships, onjob training, personality development, global exposure, mentorship, industrial interactions, international tours, entrepreneurship modules, preparation for higher education and many more Opportunities for students who graduate with BBA from ISBR are more compared to other conventional courses keeping in mind the latest industry trends.

SPECIALIZATION OFFERED

Marketing & HR
Accounting & Finance
IT & Analytics

Today's business world is dynamic, ever changing and constantly evolving. This would only mean having versatile skill sets to explore one's potential fully and to be able to stand out from the rest becomes imperative. The BBA degree at ISBR College focuses on real-world skills through a progressive curriculum combined with extensive hands on training with the industry.

OBJECTIVES:

To create awareness among students about their inner skills and in-depth knowledge about subjects with continuous evaluation
To develop managerial skills among students through experiential learning to meet industry requirements
To prepare students to take up business research and to become elite business professionals
To develop entrepreneurial skills among students which can help them to become successful entrepreneurs.
To prepare students to take up the responsibilities in various functional areas in organizations
To develop social and ethical responsibility in students in conducting business operations

Course structure

Semester 1
Sl. No.	Course Code	Title of the Course	Category of courses	Teaching hours per week (L+T+P)	SEE	CIE	Total Marks	Credits
1	Lang.1.1	Language – I	AECC	3+1+0	60	40	100	3
2	Lang.1.2	Language – II	AECC	3+1+0	60	40	100	3
3	BBA 1.1	Management Innovation	DSC	3+0+2	60	40	100	4
4	BBA 1.2	Fundamentals of Accountancy	DSC	4+0+0	60	40	100	4
5	BBA 1.3	Marketing Management	DSC	4+0+0	60	40	100	4
6	BBA 1.4	Digital Fluency/Spreadsheet for Business	SEC-SB	1+0+2	50	50	100	2
7	BBA 1.5	Business Organization/Office Organization and Management/Tourism and Travel Management/Event Management	OEC	3+0+0	50	50	100	3
8		Physical Education - Yoga	SEC-VB	0+0+2				1
9		Health and Wellness	SEC-VB	0+0+2				1
Sub - Total ( A)					400	300	700	25

Note: 2^nd and 3^rd year syllabus is awaited from Bangalore University

ELECTIVE GROUPS
Marketing & HR		Accounting & Finance
Sem	Title of the Paper	Sem	Title of the Paper
V VI	Consumer Behavior and Marketing Research Performance Management ___________________________ Logistics and Supply Chain Management Emotional Intelligence	V VI	Advanced Accounting Derivatives and Risk Management __________________________ Costing Methods and Techniques Security Analysis and Portfolio Management

IT & Data Analytics
Sem	Title of the Paper
V VI	Entrepreneurship Resource planning (ERP) E-Governance _________________________ Data analysis for Social Sciences Business Analytics

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

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