PGDM in Sports Management

PGDM in Sports Management

Approved by AICTE, Ministry of HRD & Govt. of India

Introduction to Sports Management:

At ISBR, we have one goal: “Student Success”! We give them the opportunity to translate their passion for sports to earn a specialized Degree. They learn a unique combination of Management and Corporate Entrepreneurship skills. These skills enable them to pave an innately exciting and rewarding career pathway for themselves.

A Sports Management degree takes the student from being just a fan, or a player, and teaches him or her, the Business of Sports! A few years ago, sports management was a barely known curriculum, and the field itself was limited and poorly defined. Sports Industry jobs were usually filled by former players or coaches, or general Management graduates.

Now, a formal sports management qualification prepares you for a career that combines business and Sports. The specialized curriculum for this program helps you develop skills and knowledge that sports management staff use on a day to day basis. The bottom line is that sport is a business, and companies are looking for employees with knowledge and experience to go along with their passion for sports.

With the proliferation of professional Sports Leagues in almost every sport, backed by business and television, and the growth of sports management firms, there are plenty of job opportunities in the Billion Dollar sports Industry in India, and not enough trained manpower to fill those roles, because very few places offer sports management education in the country at the moment.

Sports Management in India:

Sports has been a popular career in the West for some time, but in India it has yet to come up in a big way. The global sports industry is estimated to be around $600–700 billion, with India grabbing a prime share. Evolving from a one-game nation to a formidable power with many new platforms, India has become a key market to watch out for.

Sports in India have a tremendous potential for expansion in the existing huge market.

New initiatives such as the establishment of Indian Premier League (Cricket), Hockey India League, Indian Badminton League, Pro Kabaddi League, and Indian Super League (Football) are indeed changing the face and the identity of Indian sports.

The sports industry has indeed grown extensively — from Rs. 43.7 billion in 2013 to Rs. 48 billion ($713 million) in 2015 — mainly due to the emergence of new sporting leagues according to CVL Srinivas, CEO of GroupM South Asia.

All in all, the sports industry in India has tremendous business potential, especially in the fields of marketing, management/sponsorship, exporting of goods or apparel, and sports medicine and tourism.

Scope of sports management studies:

For most of us, sports imply having fun however it can also be work, means of employment or a business.

Sports management is a lucrative career option for sports lovers, especially for those who have an administrative bent of mind and good managerial skill

If sports is your passion, you do not necessarily have to keep it on the inside track. You get to stay in touch with the activities revolving around your favourite sport and at the same time, use your sporting knowledge to handle the managerial and administrative part of it.

The vision here is to live your passion and get paid for it.

Role of a Sports Manager:

HR Responsibilities

At the professional level, the sports manager is responsible for hiring and firing athletes

Management Duties

For professional teams, sports managers work with coaches and trainers to be sure each athlete has the training resources he needs to be the best at his position.

The Business of Sports Management

Each season, the sports manager plans the budget, taking into account potential revenues, operating costs and salaries of everyone from the athletes to coaches to staff members.

Marketing and Promotions

Often times, the sports manager acts as the face and spokesperson for the team and must conduct interviews and press conferences with the media.

Miscellaneous Duties

Sports managers fulfil a number of other duties and jobs outside of professional, college and high school programs.

Career Opportunities:

A person with a Sports Management Degree can work for professional teams, sports marketing firms, universities, colleges or even for parent programs like Chennai Super Kings, Indian National Football Team, Bengaluru FC, Kerala Blasters FC to name a few. They mainly work in all branches of management of the events and they require a thorough knowledge about all aspects of event management.

Course Content:

Semester I Semester II
Mgmt Concepts &Theories(MCT) Marketing Management
Managerial Communication Human Resource
Managerial Accounting Corporate Finance
Organization Behavior Quantitative Methods
Managerial Economics Legal Aspects
Statistics for Management Operation Management
Information Technology Management Information
Participatory Learning Activities Computer Application
  Summer Internship
Semester III Semester IV
Project management Sports Brand Management
Entrepreneurship Strategic Management
Management of professional Sports Leagues and Terms in India Planning and creation of Sports facilities and infrastructure and their effective management
Organization and Administration of sports in India: Role of the Govt. and Various National Sports Federations and Bodies, including Grassroots Programs An introduction toSports Journalism including TV and Radio coverage and to laws governing Sport and arbitration
The Business of Sport including Grassroots Coaching and Global Sports Tourism International Sports Organizations and their structure and role
Sports Event Management Case studies in Sports Leadership & Sports Organization
Sports PR and Advertising  
Industry Live Project  


2 years Full time consisting of 6 semesters


Any graduate with a minimum of 50% in the qualifying examination.

Entrance test for qualification:

MAT / CAT / CMAT / XAT / PGCET / ATMA / ICET & any other state entrance test.

Course Offered at:

Bangalore Campus


During III and IV semesters each student shall prepare a project report in their elective area and the same must be submitted before    the commencement of the fourth semester exams.

Electives offerings are subject to minimum enrollment.

Course content subject to change as per the decision of the management / university.

Program offerings and fee structure for every program may vary. Student needs to take the details of the program offering from the    program director at the campus and refer the fee structure for fee details.

This document is intent of the institution and the final deliveries may vary.