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PGDM in Sports Management

PGDM in Sports Management with Dual Specialization

With the rapid surge in the sports industry, India is proving to be a prosperous sports ecosystem in the near future. Gone are those days when India was considered underdogs especially in the field of sporting culture and ecosystem. There were days, when a majority of the Indian population framed sports as secondary and a hobby. But a slow transition has turned the nation into a sport loving nation. In the present-day scenario, though cricket upholds its dominance, other sports have also made huge impacts and have grown drastically. With people realizing the importance of sports, fitness and various sporting activities, the market has opened up for a variety of leagues, tournaments and competitions at the highest level. With athletes and sports reaching a premium level, it is necessary to have a proper systematic sports management system in place.

Sports management will bring in the professionalism in various facets related to sports in terms of sports marketing, sports operations, sports journalism, sports branding, venue management, athlete management, sports PR, sports agent, sports media management, sports advertising, sports budgeting, sports event management, etc. With sports managers and management in place, the sporting ecosystem will turn out to be more polished in an effective and a professional way.

ISBR- Top Business School in BangaloreAwards & Accolades

  • ISBR’s PGDM programme is accredited by National Board of Accreditation (NBA)
  • Platinum Institute (Top 3% of management colleges in India) AICTE-CII Survey, 2016, 2017, 2018
  • Best Education Brands - The Economic Times, 2019
  • 6th in India - Quality Campus Life 7th in India - Student Diversity Grand Jury Awards, Education World, 2019
  • Ranked in India’s Best B School Category - Dalal Street Journal
  • Awarded National Championship for Entrepreneurial Activities
  • National Entrepreneur Network (NEN) Awarded Best B School of the year Public Relations Council of India (PRCI)
  • Awarded Management College of the year in Global Exposure – Higher Education Reviewer
  • Awarded Exemplary Placement Award – Discovery Education
  • Awarded Best Business School of the Year – Public Relations Council of India (PRCI)

ISBR- Top Business School in Bangalore The ISBR Edge

  • Taught 100% by faculty from Sports Domain
  • Special sessions by Eminent Sports Personalities
  • Extremely proactive student clubs
  • Mentorship by faculty and industry experts
  • Demographically diverse learning community
  • Association with premier and national level sports bodies.
  • Guest lecture by who’s who in the sports industry.
  • Curriculum is designed with inputs from experts in sports management.
  • Value added certification courses along with rigorous course structure
  • Exclusively designed course content at par with top international business schools
  • Programmed to inculcate innovation, ethical values and nurture holistic development
  • Program designed by experts in academic and industry with more than 25 years’ experience in management education and Sports Management.

ISBR- Top Business School in Bangalore Unique Values

  • Uniquely developed programme structure that fetches you the desired career.
  • Designed and developed to impart managerial skills with sharpened domain specific knowledge
  • Implemented in association with globally accredited body
  • Mentoring sessions on career from Industry experts
  • LIVE interactions with Business leaders & Analytics experts
  • Workshops and training sessions in association with IIMs.
  • Career guidance and support through leading recruitment partners

Role of a Sports Manager

HR Responsibilities

At the professional level, the sports manager is responsible for hiring and firing athletes

Management Duties

For professional teams, sports managers work with coaches and trainers to be sure each athlete has the training resources he needs to be the best at his position.

The Business of Sports Management

Each season, the sports manager plans the budget, taking into account potential revenues, operating costs and salaries of everyone from the athletes to coaches to staff members.

Marketing and Promotions

Often times, the sports manager acts as the face and spokesperson for the team and must conduct interviews and press conferences with the media.

Miscellaneous Duties

Sports managers fulfil a number of other duties and jobs outside of professional, college and high school programs.

About ISBR

Watch the exclusive video to know more about ISBR

Placement Excellence Report

The Department of Placements at ISBR Business School operates on a win-win model for its stakeholders. Through Skill Capital (Internship Fair) and Talent Connect (Placement Drive), ISBR Business School sets up a platform for students and industry to explore and fulfill mutual aspirations. Having been rated by AICTE-CII for three consecutive years as “Platinum Institute” which places ISBR Business School among the elite 3% of Indian management colleges not only stands as a testimony to the strong and unparalleled collaborations the ISBR Business School enjoys with the Industry but is also a reflection of the amount of trust and confidence that the corporate world bestows on ISBR Business School and its students.


Companies for Placements


Referral Placements through Alumni


Sectoral Respresentation


New Recruiters


Students Placed


Students of these programmes can choose any specialization of their choice from Major and Minor specialization pool. The curriculum of each specialization designed in consultation with experts from industry and academia to ensure that it is contemporary and industry specific domain skill sets.

Major Specialization:

Sports Management

Minor Specialization:

Information Systems (IS) | Business Analytics (BA) | Retail & Supply Chain Management

Programme Structure

Preparatory Session

  • Managerial Economics
  • Acounting for Managers
  • Statistics for Business
  • Business Communication
  • Principles of Management
  • Computer Application for Business


  • Marketing Management
  • Human Resources Management
  • Project Mangement
  • Excel For Mangers
  • Fundamentals of Sports Management
  • Certification Courses
  • abc


  • Stratergic Management
  • Entreprenuership & Innovation Mangement
  • Basics of Analytics
  • Marketing of Sports
  • Sports Infrastructure: Planning and Management
  • Minor Specialisation – Paper -1
  • Certification Courses

Internship – 3 Months

Term 3 Specialisation

  • Leadership
  • Sports Analytics
  • Managing Sports Operations
  • Fundamentals of Sports Retailing
  • Management of Sports Leagues and Teams
  • Minor Specialiation-Paper -2
  • Minor Specialiation-Paper -3
  • Live Project

Term – 4 Specialisation

  • CSR
  • Minor Specialiation-Paper -4
  • Minor Specialiation-Paper -5
  • Sports Event Management
  • Sports Entrepreneuership
  • Sports Brand Management
  • Live Project
  • Dissertation
  • Live project

    – 2

  • Dissertation

    - 3 months

Selection Process

Students are assessed as per their academic accomplishments and co-curricular activities, for a career in IT industry, students are required to have excellent communication skills along with high competency in aptitude, logic solving abilities ease with handling numbers etc, which is mandate for securing admission in ISBR.

The aspirants need to go through the following process before their admission confirmation at ISBR

  • Application Form
  • Online tests
  • Personal Interview


2 years Full time


Any graduate with a minimum of 50% in the qualifying examination

Entrance test for qualification

MAT / CAT / CMAT / XAT / PGCET / ATMA / ICET & any other state entrance test

Students Testimonial

Los Angeles
Los Angeles
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Los Angeles
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Los Angeles

It's hard to find a course that can work around your life, but sports management gives you the freedom to pursue your dreams at your pace. The professor just wants to be yourself but to take chances and think outside the box.New ideas and tons of valuable practical information.

Pranjit deka


During III and IV semesters each student shall prepare a project report in their elective area and the same must be submitted before    the commencement of the fourth semester exams.

Electives offerings are subject to minimum enrollment.

Course content subject to change as per the decision of the management / university.

Program offerings and fee structure for every program may vary. Student needs to take the details of the program offering from the    program director at the campus and refer the fee structure for fee details.

This document is intent of the institution and the final deliveries may vary.