ISBR International Conference on
Global Perspectives on Business, Economy and Society
For Sustainability in The New Normal

Date: Aug 05, 2021 Aug 06, 2021

About ISBR Business School

An institute of international education standards, ISBR Business School was set up under the aegis of Bangalore Education Trust, which was established in the year 1990.

The incubators of ISBR had a dream- the dream of a gateway that provides a global outlook, an infrastructure that beckons to explore and learn, a cradle that nurtures high ethical and human values. Education at ISBR prepares its students to think boldly and act confidently in any business environment. ISBR takes pride for creating an atmosphere wherein both students and faculty can pursue boundless knowledge, a single roof where theory and practice goes in hand to present better understanding about oneself and the world around him.

At ISBR the focus goes beyond education. ISBR aims to prepare students for life-making them a Leader. The success of ISBR as an acknowledged institution for quality learning is an outcome of the various facets that give ISBR its characteristic value- the faculty, enterprising students, infrastructure facilities and industry partnerships. ISBR Business School, located in Electronic City, the hub of IT Silicon City, Bengaluru, has rapidly gained a reputation as a recognized business school. It has been bestowed upon with Platinum Category status awarded by AICTE-CII (Confederation of Indian Industry) conscecutively for Five Years (2016-2020), the highly prestigious industry association in India. Only 3% of business schools in India are conferred with this status. Besides, ISBR has received the coveted accreditation from NBA, which makes ISBR belong to an exclusive class of management schools. ISBR oers MBA Program of Bangalore University as well as AICTE approved PGDM program. Five hundred students’ study in these stream at the Institute. The B School takes pride in manifesting remarkable placements from multinational companies and Indian corporates as recruiters.

About the Conference

With the rapid transformation of businesses in the wake of the global economy, there is an impending need to delve into the practices that would enhance the sustainability that is reflected from the three aspects – business, economy and society. The pandemic and its aftermath has resulted in a lot of disruptions, economic upheavals and altered ways and patterns of living. The outbreak of the pandemic and the subsequent lock down has resulted in dramatic shift in the economy, business and other societal dimensions. The disruptions, change in the work environment, changes in the operations of business and subsequent changes in the lifestyle paves the way for the adaptation of the new normal. It poses a challenge for the industries to combat and hedge the repercussions and to get back to normalcy. Newer business models have been adapted by many organizations, institutions and other entities more so as an initiative of managing the crisis. The entire ecosystem underwent a radical shift that is manifested among the various aspects of economy, business and society. Hence company’s structures, business models are being disrupted with products and services, low-cost structures, sharing models etc. More revival and restoration strategies are to be taken up with a view to build a sustainable society at large. In view of the above this conference is an earnest endeavor to reflect and explore the challenges faced towards adapting the ‘New Normal’, characteristics of this paradigm shift and the need to integrate the practices of the businesses in the best interest of the economy and society.

Call for Papers

Authors are invited to submit their original and unpublished manuscripts based on empirical research, experiences, reviews, case studies and promising ideas that demonstrate research focusing on main theme and subthemes of the International Conference.

Tracks of the Conference


  • Sustainability marketing
  • Corporate Social Responsibility
  • Marketing to the bottom of the pyramid consumers
  • Customer engagement marketing
  • Marketing analytics
  • Digital marketing
  • Account based marketing
  • Co-creation /consumer generated marketing
  • Retro marketing
  • Servicescapes
  • B2B marketing
  • Social marketing
  • Organized Agri – marketing
  • Sharing economy
  • Marketing efforts of government organizations and government departments during the pandemic period
  • Shifts in retail marketing during the pandemic


  • Financial Inclusion and Sustainability
  • Monetary Policy towards Sustainability
  • Global Financial Crisis & its Impact on Emerging Markets
  • Sustainable Issues in Banking
  • Changes in key Taxation practices- Corporate, and its Impact on Business
  • Sustainable Strategic Practices for turning around the Economies in Recession
  • Impact of Key Regulatory Changes & on the Risk Management Practices in the Global Capital Markets.
  • Impact of Key changes in the International Trade Practices on the Global Trade Growth.

Data and Business Analytics

  • Data Exchange, Quality, Cleaning and Integration
  • Challenges in Database Upgradation
  • Healthcare Informatics and Analytics
  • Analytics in various fields of Business - HR, Marketing, Finance, and more...
  • Image Informatics & Analytics
  • Security and Search in Big Data Era
  • Applications of Data Analytics, Metrics
  • Business Performance Management using Business Analytics
  • Digitization in Business
  • Business Information Systems



General Management and HR

  • Disaster Management
  • Talent Retention
  • Effectiveness of AI in HR functions
  • Emotional Intelligence and Employee Engagement
  • Happiness at Workplace
  • HR for Competitive Advantage
  • Dynamics of Change Management
  • Integrated PMS
  • Transformational Leadership
  • Diversity and Inclusiveness
  • Role of HR in Organizational Innovation
  • Challenges in Global HRM
  • POSH at Workplace
  • Sustainable Green HR practices
  • HR Analytics
  • Resolving Conflicts
  • Team Dynamics

Operations & Supply Chain Management

  • Total Quality Management
  • Sustainable Operation Management
  • Operation Excellence
  • Lean Management
  • Internet of Things and Industry 4.0
  • Business Process Reengineering
  • Operation Management and Sustainability in Service Sector
  • Sustainable Development & Operations Strategy

Registration Guidelines

Important Dates:

Last date for Submission Full paper with Abstract : July, 19th 2021

Intimation of Acceptance of the Full Paper Notification : July, 24th 2021

Last Date for Registration : July, 30th 2021

Date of Conference : August 5th & 6th 2021


Type of Participant Registration Fees 18% GST Amount to Pay
Faculty Academicians 1000 180 1180
Industry Experts 1500 270 1770
Foreign Delegates 2000 360 2360
Research Scholars, Students 500 90 590
Co-Authors (Indian) 500 90 590
Co-Authors (Foreigners) 1000 180 1180

GST of 18% is applicable over and above the fee that is charged


Option 1:

Option 2:

Online payment through online gateway

Option 3:

Organizing Committee

Chief Patrons

Mr Manish Kothari,
Managing Director,
ISBR Business School,


1. K S Lakshmi 
Associate Professor,  
Department of Management
ISBR College

2. Dr. Guru Basava Aradhya S
Department of Marketing & IB
ISBR Business School

3. Prof. Veena Shenoy
Assistant Professor
ISBR Business School

CHAIRPERSON: Dr. Lakshman Kumar Yadavalli,
ISBR Business School,

Advisory Committee

Dr. C Manohar Sr.Director, Strategic Networking ISBR Business School

Dr. K S Anandram Sr.Director ISBR Business School

Dr.Kanagaraj K Academician, ISBR Business School

Dr. B.S Patil Registrar ISBR Business School




For any query related to the conference, please feel free to contact:

Dr. K S Lakshmi
Conference Convenors
M: 9944432860

Dr. Guru Basava Aradhya S
Conference Convenors
M: 9845824067

Prof. Veena Shenoy
Conference Convenors
M: 9739191477

Email for submission :


For more information about the conference download brochure