ISBR Management Journal

ISBR Management Journal (ISBRMJ) is an interdisciplinary, peer-reviewed journal from ISBR Business School, Bengaluru. ISBRMJ aims to assimilate knowledge of academicians, researchers, policymakers, and practitioners by establishing a knowledge network for disseminating knowledge to provide insightful perspectives on the emerging trends, managerial practices, critical areas in research, and contemporary cases on business issues.

Current Issue

Vol. 7 No. 01 (2022)

Published: 20-12-2022

Articles

Artificial Intelligence (AI) Technology Perspectives and Initiatives in Human Resource Management (HRM)

Shankar Kumar Jha

Identification of Unethical Issues at Workplace – Literature Review and Relevant Issues

Dr. C. B. Venkata Krishna Prasad , Dr. M. R. Jhansi Rani

Investigating Performance of Equity-Mutual Fund Schemes in India

Dr. Priyanka Khanzode , Mr. K Dinesh Reddy , Mr. Gaurav Singh

Comparative Study of Viewership of Indian Premier League (IPL) Matches on Disney+ Hotstar and Star Sports among the Gen Z Audiences in Bangalore

Dr. K.S. Lakshmi , Rahul Agarwal, Gitanshu Sharma, Aarish Irshad

Dynamics of Cognitive and Spiritual Communication through Social Media During COVID19

Dr. Prerna Kumar

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