ISBR Management Journal

ISBR Management Journal (ISBRMJ) is an interdisciplinary, peer-reviewed journal from ISBR Business School, Bengaluru. ISBRMJ aims to assimilate knowledge of academicians, researchers, policymakers, and practitioners by establishing a knowledge network for disseminating knowledge to provide insightful perspectives on the emerging trends, managerial practices, critical areas in research, and contemporary cases on business issues.

Current Issue

Vol. 10 No. 01 (2025)

Published: 01-06-2025

Articles


Digital Leadership in Bangalore Educational Institutions: Trends, Practices, and Future Directions

Mrs. Kavitha Kothari, Dr. M.R. Jhansi Rani and Dr. Anand Shankar Raja M

Transforming Talent Management: AI-driven HR Tools Enhancing Recruitment, Engagement, and Retention Strategies

Dr. C B Venkata Krishna Prasad

Exploring the Adoption of AI Tools in the Workplace: An Employee-Centric Perspective

Mr. Agastine A and Mr. Badhri Narayanaa P

Comparing the Effectiveness of Traditional Marketing and AI-Driven Marketing in Shaping Consumer Purchase Intentions

Dr. Nila A Chotai1, Ms. Madhura Jadhav, Ms. Tania Chakraborty, Ms. Diya Nair, and Ms. Khushi Khatri

Impact of Recent U.S. Government Regulations and Supreme Court Rulings on Corporate DEI Hiring and Promotion Policies

Prof. Leonard L, Ms. Jyotsana Bharti, Mr. Debojyoti Das, Mr. Ashley Alexander, Mr. Soumya Sinha, and Mr. Abhishek Kashyap