ISBR’s journey as a Management Institution has achieved remarkable milestones. Now ISBR is a recognized research Institute offering PhD programs. This has given impetus to our new initiative of bringing out a publication to encourage and foster research in Management and Business.


ISBR aims at providing a platform to bring out quality research contributions from those belonging to the field of management and business and primarily emphasizing on contemporary and innovative work in areas of business and management. We take an opportunity to call for research papers from research scholars and researchers both from academy and industry to publish their research output. ISBR Management Journal is a bi-annual Online and Print journal. It is a broad journal that aims to be at the forefront of the management field. Hence, it welcomes contributions in various aspects of Business and Management.




Shri Prakash Kothari BA, Chairman
Email: manish@isbr.in
Mobile: 9845100510
ISBR Business School, Bangalore



Mr. Manish Kothari, MBA Managing Director
Mobile: 9845100510
ISBR Business School, Bangalore


Mrs. Rama N.S, BE (Electrical) CEO
Mobile: 9845070260
ELCIA, Bangalore

Dr. Noor Firdous Jahan, MBA (Marketing),
Ph.D. (Retail Marketing),
Sr. Professor (Dept. of Marketing),
RV Institute of Management, Bangalore
Email: nor.firdoos@gmail.com
M: 9945085937

Dr. Manjunath, MBA (Marketing), Ph.D. (Marketing)
Principal, Devanga sangha First grade College, Bangalore
Email: smanjunath123@gmail.com
M: 9901159460


Dr. Karpagam.T MBA(Marketing & HR),
Ph.D. (Supply Chain Management)
Director - Academics
ISBR Business School, Bangalore
Email: karpagam@isbr.in
M: 9880168531

Editorial and Advisory Board

Dr. K.S. Anandram, M.tech, PGDM(Human Resource), Ph.D.(Training and Developement),
Senior Director (Research)
ISBR Business School, Bangalore
Email: directorblr@isbr.in
M: 9341777730

Dr. R. Soundarya Rajan, ICWA, MBA (Finance),
Ph.D.(Finance), M.Phil (Finance)
Professor Finance, ISBR Business School, Bangalore
Email: rsrajanchitra@gmail.com
M: 7829314673

Dr.G.P.Sudhakar, MBA (Marketing),
Ph.D.(Retail Management),
Surana College, Bangalore
Email: gpsudhakar@gmail.com
M: 9845463941

Dr. C.Manohar, MBA (Finance),
Ph.D.(Management and Technology Transfer)
Dean (Strategic)
ISBR Business School, Bangalore
Email: dean@isbr.in
M: 9341732220

Dr.D.N.Murthy, MBA (Marketing),
Ph.D.(Strategic Marketing Management),
Senior Professor (Dept. of Marketing),
Kirloskar Institute of Management Studies, Bangalore
Email: dn.murthy@yahoo.co.in
M: 9972709988

Dr. Manasha Nagabhushanam MBA (Marketing),
Ph.D (Management Practices),
Research Guide
ISBR Business School, Bangalore
Email: manasa.sudarshana@gmail.com
M: 9448129991


Dr. Aditi Priya Singh, MBA (Marketing & HR),
Ph.D.(Digital Marketing)
Associate Professor (Marketing),
ISBR Business School, Bangalore
Email: journal@isbr.in
M: 9886107991

Copyright. International School of Business and Research (ISBR), Bangalore

This Journal is circulated subject to the condition that no part of this publication may be reproduced, stored, or transmitted in any form or by any means (electronic, mechanical, photocopying, cording or otherwise) without the prior written permission of the copyright owner.

Disclaimer :

The Editorial Committee has taken utmost care to provide quality editorial articles in this research journal.

Subscription Details

  One Year Two years Three Years
Individual Rs. 300 (two copies) Rs. 500(four copies) Rs.800(six copies)
Institutions Rs. 400 (two copies) Rs.700(four copies) Rs 1000(six copies)

The Subscription request should be sent to –
The Editor,
ISBR Management Journal,
ISBR Business School
# 107, Near INFOSYS, Behind BSNL Telephone
Exchange, Electronic City - Phase I,
Bangalore - 560 100.
Phone: 080-4081 9500

ISBR Management Journals

(A bi-annual peer reviewed journal of management and business)

Sl No. Issue & Volume Date
1. Volume 1 - Issue 1 May, 2016
2. Volume 1 - Issue 2 November, 2016
3. Volume 2 - Issue 1 May, 2017
4. Volume 2 - Issue 2 December, 2017
5. Volume 3 - Issue 1 May, 2018
6. Volume 4 - Issue 1 November, 2018
7. Volume 4 - Issue 2 May, 2019
8. Volume 5 - Issue 1 November, 2019

Call for Papers

ISBR Management Journal is a bi-annual Online and Print journal. The distinguished review panel has accomplished researchers both from India and abroad. Research papers are invited in the areas of General Management, Strategy and Governance, Marketing, Human Resource Management, Finance, CSR, Operations and Production, International Business, Entrepreneurship, Information Technology and other allied social science areas. The papers should fall in one of the categories: Empirical Research Papers, Conceptual Research Papers, Perspectives, Case Studies and Caselets, Book Reviews and Informative articles.

Authors should follow the given guidelines at the time of submitting their papers :

Manuscript should be original and unpublished work.

An abstract of around 200-300 words conveying the content of the article, Four to Five Keywords should be listed as per JEL Code classification.

Length of the research papers should be between 5000-9000 words.

References to other publications must be in ‘APA’ style and carefully checked for completeness, accuracy and consistency.

All Figures and Tables (charts, diagrams and line drawings) should be numbered consecutively with Arabic numerals. Appropriate captions for all tables and figures should    be provided.

Paper submissions deadlines : 30th November for December and April 30th for May Issue

The review process requires a time period of two months after which the author(s) will be intimated about publishing. The author(s) should submit a soft copy of the manuscript to : journal@isbr.in

Correspondence :

ISBR Management Journal
ISBR Business School
# 107, Near INFOSYS, Behind BSNL Telephone
Exchange, Electronic City - Phase I,
Bangalore - 560 100
Phone: 080-4081 9500