ISBR Management Journal

ISBR Management Journal (ISBRMJ) is an interdisciplinary, peer-reviewed journal from ISBR Business School, Bengaluru. ISBRMJ aims to assimilate knowledge of academicians, researchers, policymakers, and practitioners by establishing a knowledge network for disseminating knowledge to provide insightful perspectives on the emerging trends, managerial practices, critical areas in research, and contemporary cases on business issues.

Current Issue

Vol. 9 No. 01 (2024)

Published: 01-06-2024

Articles


Customer Engagement and Retention Strategies of Online Travel Agencies – A Study of IT/ITES Segment in Bangalore

Benila Susan Jacob

Navigating the Seas of Knowledge: The Impact of Search Strategies on Literature Reviews in Research


Role of Micro Finance Institutions in Promoting Financial Inclusion – A Study In Raichur, Bidar and Chamarajanagar

Rajput K.G

Life Insurance for Wealth Creation of Individual Investors – An Exploratory Study in Bengaluru

Ms. Nalini Kantha C

Intellectual Property Rights and Patent Laws on Pharmaceuticals

Rishika Yadav